POV: You’re unable to attend an event so you watch it through the lens of the organization’s social media pages. Let’s press the ⏪ button and take a peek into how the business made this possible by outlining its content ideas for the day of. We can start with...
Whether you’re planning a grand opening event, an intimate press dinner or an exclusive VIP party, the preparations and reporting are fairly consistent. Depending on the scale and purpose of your event, however, showcasing the results may vary depending on goals and...
In-person, virtual or hybrid? When it comes to event planning and coverage, PR professionals (rightfully) have questions. Hosting events in a world affected by COVID-19 required major adjusting. Even with restrictions lifted, a responsive and flexible strategy is...
No matter the size of your business, you likely want to find the best, and most impactful, ways to showcase your company’s highlights, announcements, success stories and new hires. How do you make that happen? The answer is easier said than done: Work with the media....
Everyone knows what a press conference is, but determining when and why to organize one (or how) can be a little less clear. From a PR perspective, press conferences can be beneficial in acquiring an influx of media coverage all at once, allowing all attending media...
