Switching from journalism to PR: The surprises, struggles and wins

When declaring a major in college, it is easy to get overwhelmed with all of the different routes that a student interested in media could take. Is it advertising? Is it news writing and editing? How about marketing? Public relations? Broadcast journalism? As an incoming freshman, or even sophomore, making this one decision that filters your entire future career path can seem like a big decision. The good news is, all of these fields and specializations are very closely related. Even if you are a second-semester senior graduating with a degree in journalism, you, too, can land a PR fellowship in [...]

By |2020-02-19T10:38:10-05:00February 19th, 2020|Public Relations|0 Comments

How to Find the Best Influencer Partnerships for Your Brand

If you’ve looked at Instagram’s Discover page any time in the past 12 months, you’ve probably seen at least one influencer promoting a product or brand to their followers. If you’re like me, you might’ve even made a few purchases based on the recommendations of these trusted sources. But Instagram isn’t the only platform where you’ll find influencers promoting products. Check out YouTube, Facebook, Twitter – even Tik Tok – for influencers of all kinds promoting things like beauty products, car parts, restaurants, vacation destinations and everything in between. There are tons of benefits from leveraging influencer partnerships to further promote [...]

By |2020-01-29T11:51:29-05:00January 29th, 2020|Social Media|0 Comments

Now Accepting Applications for Public Relations Summer Internship 2020

If you’re interested in experiencing PR agency life and gaining real-world knowledge and experience, then Dittoe Public Relations may be the place for you! We’re hiring public relations interns for summer 2020, and we want you to apply! This internship is paid, and part-time or full-time options are available. Here’s what you need to know: Dittoe PR interns are responsible for assisting with the execution of strategic public relations and social media initiatives and contributing to the success of the firm’s clients. Interns will be mentored by intern directors and work closely with the firm’s entire staff, from account coordinators to [...]

By |2020-01-13T15:34:44-05:00January 13th, 2020|Internship|0 Comments

What We Read in 2019 (And the Importance of Company Culture)

Did you know that Dittoe PR has a book club? As often as we can, a handful of our staff read the same book over a month, head out to a local restaurant after work, and chat about what we liked or didn’t like about each pick. We’re not a terribly formal group, and sometimes that #PRLife means we don’t always get to meet monthly, but we’re usually pretty successful. Why have a work book club? Because at Dittoe PR, our leaders strive to create ways for employees to connect with each other aside from workloads or clients. Why is this [...]

By |2019-12-12T16:01:58-05:00December 12th, 2019|Company Culture|0 Comments

If We Pitched Characters from “The Office”

Just like every other Millennial, the employees of Dittoe PR are concerningly obsessed with "The Office" and everything that it perfectly articulates – always managing to generate laughter no matter how many times you’ve seen the episode. It is just that good. And after reading a brilliantly creative blog by a Sigstr employee [and fellow ButlerBulldog], I was inspired to merge my love for Dunder Mifflin with the most significant aspect of public relations: pitching. While drafting personalized pitches for each reporter can seem time consuming, the lasting relationships formed with media members and top-notch coverage secured for our clients is [...]

By |2019-07-22T16:50:42-04:00May 2nd, 2019|Media Relations|0 Comments
Load More Posts