Three PR Uses for Twitter Lists

One of the most underused social media features by our industry are Twitter lists. Many public relations professionals either don’t know the feature is available or don’t know how it works. Before discussing the best uses for Twitter lists, let’s first touch on...

Four Creative Ways to Research Your Target Audience

When people think of public relations, they often think of the glamorous Samantha Jones-type in “Sex in the City” – but it’s usually much more mundane than that. Don’t get me wrong, we do chat with media on a daily basis, oversee some pretty cool events and travel a...

Massage Heights Case Study

For just over a year, we’ve worked with the Massage Heights franchise in Indianapolis to promote their services, manage social media and provide event planning support. Additionally, we’ve positioned owner and operator Cristina Goebel as an expert in her field by...

Tips For Tackling Social Issues Using a Brand Purpose

According to a recent study, 69% of U.S. adults use at least one social media site. That’s a hefty portion of the population, making social media a powerful tool for marketing, sales, and advertising. It also makes it a powerful tool to advocate for social causes or...