OUR BLOG
News and Insights
Explore content from our team of public relations and social media experts — industry insights, company news and more!
Continued anti-racism efforts: The New York Times’ 1619 Podcast
‘1619’ is an audio series on how slavery has transformed America, connecting past and present through the oldest form of storytelling. The six-episode series examines the long shadow of American slavery, focusing on topics such as the foundation of American government and democracy, the economy, music and more.
8 Skills You Need but Cannot Be Taught
A few months ago I was asked by an inquisitive mind, “What is one beneficial skill you’ve picked up on but weren’t necessarily taught?” I was pleasantly surprised by the question as it varies from the standard questions asked by prospective pros in the interview room.
Anti-racism training: Our organizational commitment
Our organization is committed to further amplifying BIPOC voices and consistently serving as a reliable and educated ally. In 2020, we initiated anti-racism training with Katara McCarty. During these training sessions, our team is challenged to answer difficult questions, gain new perspectives, and invoke uncomfortable conversations in order to grow and become better industry leaders, communicators, and BIPOC allies.
Why PR Is More Important Now Than Ever
If we’ve learned anything from this past year, it’s that sometimes it’s hard to anticipate what the future holds and how different audiences will react. As our virtual world continues to expand and evolve, so will the need for impactful external communications globally.
Are nano-influencers in your PR strategy? They should be.
According to Planoly, nano-influencers earn a 7% average engagement rate, which is higher than any other influencer group. There are also 3-9x as many nano-influencers as there are macro- (500K-1M) or mega- (1-5M) influencers, giving brands more opportunities to reach these audience members directly.
Tips for PR Firms to Work Effectively with Other Agencies
Public Relations has transformed into an integrated service offering. In addition to media relations, PR also includes social media, thought leadership, content development, influencer engagement and much more. Collaboration helps all agencies do together what they cannot do separately.






