by Kasie Pieri | Mar 8, 2018 | PR tools, Thought Leadership
Balancing your personal life and your work can be challenging for some, especially in the always-on world of PR. There will always be a situation that warrants a rapid response, a reporter to pitch or a strategic plan to assemble. While the PR world is exciting and...
by Kasie Pieri | Jan 4, 2018 | Communication, Crisis Communications, Media Relations, Media Strategy, Public Relations, Thought Leadership
2017 debunked the myth “all press is good press” as we experienced some of the most gut-wrenching PR disasters that created major setbacks for a handful global corporations. While these major mishaps were difficult to watch, each crisis provided amazing real-life...
by Kasie Pieri | Aug 4, 2017 | Media Relations
Media advisory versus press release: one of the longest rivalries in the PR game. These crucial documents work to accomplish similar PR goals, but failing to see what makes a media advisory drastically different from a press release can deliver costly consequences...
