Kasie Pieri Mar 8 2018 PR tools Thought Leadership
Balancing your personal life and your work can be challenging for some, especially in the always-on world of PR. There will always be a situation that warrants a rapid response, a reporter to pitch or a strategic plan to assemble. While the PR world is exciting and...
Kasie Pieri Jan 4 2018 Communication Crisis Communications Media Relations Media Strategy Public Relations Thought Leadership
2017 debunked the myth “all press is good press” as we experienced some of the most gut-wrenching PR disasters that created major setbacks for a handful global corporations. While these major mishaps were difficult to watch, each crisis provided amazing real-life...
Kasie Pieri Aug 4 2017 Media Relations
Media advisory versus press release: one of the longest rivalries in the PR game. These crucial documents work to accomplish similar PR goals, but failing to see what makes a media advisory drastically different from a press release can deliver costly consequences...
