Ryan Smart
Senior PR Manager
Consumer packaged goods (CPG) is Ryan Smart’s bread and butter. He joins Dittoe PR with over eight years of public relations agency experience, and his deep CPG background includes working with internationally recognized brands such as M&M’s and Gatorade. Ryan’s specialty is tapping into culture to drive earned media coverage, and he is looking forward to applying his expertise to Dittoe PR’s roster of clients.
Outside of work, Ryan is a bodybuilder and has played soccer for over 20 years. He loves to read (especially mystery thrillers), and he’s planning his dream vacation to Hawaii with his husband and his family for January 2025.
Industry Articles
3 Ways Media Relations Can Drive Business Growth
When people ask what kind of work public relations is, the simplest definition is “helping clients get covered in the news.” But that’s an oversimplification. Director of Content Madisen Petrosky shares three ways “getting covered in the news” can drive business growth.
How Substack Is – and Isn’t – Changing PR
Journalists, media personalities and writers of all kinds have been flocking to Substack in recent years. Why? What does it mean for public relations? Senior Content Specialist Madisen Petrosky takes a look.
Five Years in PR: Industry Differences from 2019 to 2024
The public relations world looks much different in 2024 than it did in 2019. PR Specialist Alyssa Ross examines those differences in the first five years of her career at a pivotal moment in time.
