Ryan Smart
Senior PR Manager
Consumer packaged goods (CPG) is Ryan Smart’s bread and butter. He joins Dittoe PR with over eight years of public relations agency experience, and his deep CPG background includes working with internationally recognized brands such as M&M’s and Gatorade. Ryan’s specialty is tapping into culture to drive earned media coverage, and he is looking forward to applying his expertise to Dittoe PR’s roster of clients.
Outside of work, Ryan is a bodybuilder and has played soccer for over 20 years. He loves to read (especially mystery thrillers), and he’s planning his dream vacation to Hawaii with his husband and his family for January 2025.
Industry Articles
Earned Media + AI Brand Visibility: What PR Pros Need to Know
Generative AI is here, but why is that good news for PR pros? Vice President of Client Services Ashley McMurray shares how us PR-loving humans will play a significant role in how brands we serve gain visibility in AI-generated answers.
How to Integrate Social Media with Public Relations for Effective, Affordable Marketing
Why do public relations and social media belong together? One builds trust, the other builds reach, and, together, they build brand momentum. Read more about how to strategically blend PR and social media from our Senior Digital Marketing Strategist Marissa Smith.
3 Ways Media Relations Can Drive Business Growth
When people ask what kind of work public relations is, the simplest definition is “helping clients get covered in the news.” But that’s an oversimplification. Director of Content Madisen Petrosky shares three ways “getting covered in the news” can drive business growth.
