Matt Waweru
PR Specialist
Matt joined Dittoe PR with a deep background rooted in sports communications. He previously worked in collegiate athletics for a Division I sports conference where he went from being a communications fellow to assistant director of communications and finally director of creative strategies & student-athlete initiatives. He uses this experience in pitching initiatives, drafting content and tracking success for clients, as well as hosting influencer events and new product launches.
Matt graduated from Purdue University with a degree in Public Relations and Strategic Communications and currently serves on the Young Professionals Board of the Indianapolis Cultural Trail. He also volunteers his time with local sporting events and has worked with March Madness, the College Football Playoff, the Big Ten Football Championship and the Indy 500.
Industry Articles
Brands Showing Up in AI Search Have Something in Common: Good PR
The way people find information is changing, and earned media is at the center of it. Third-party research has the numbers to back up the importance of PR in companies’ communications plans. Dive in to AI’s impact on discoverability and credibility.
Why Passive Marketing Won’t Cut It in 2026
Passive marketing, or a “set it and forget it” mentality, won’t see results in 2026. Today, successful organizations must use an integrated marketing foundation that brings together strategy, storytelling, digital infrastructure, and consistent optimization. Dittoe PR Senior Digital Marketing Strategist Marissa Smith shares how to get meaningful results with an active marketing approach.
Earned Media + AI Brand Visibility: What PR Pros Need to Know
Generative AI is here, but why is that good news for PR pros? Vice President of Client Services Ashley McMurray shares how us PR-loving humans will play a significant role in how brands we serve gain visibility in AI-generated answers.
