Matt Waweru
PR Specialist
Matt joined Dittoe PR with a deep background rooted in sports communications. He previously worked in collegiate athletics for a Division I sports conference where he went from being a communications fellow to assistant director of communications and finally director of creative strategies & student-athlete initiatives. He uses this experience in pitching initiatives, drafting content and tracking success for clients, as well as hosting influencer events and new product launches.
Matt graduated from Purdue University with a degree in Public Relations and Strategic Communications and currently serves on the Young Professionals Board of the Indianapolis Cultural Trail. He also volunteers his time with local sporting events and has worked with March Madness, the College Football Playoff, the Big Ten Football Championship and the Indy 500.
Industry Articles
Earned Media + AI Brand Visibility: What PR Pros Need to Know
Generative AI is here, but why is that good news for PR pros? Vice President of Client Services Ashley McMurray shares how us PR-loving humans will play a significant role in how brands we serve gain visibility in AI-generated answers.
How to Integrate Social Media with Public Relations for Effective, Affordable Marketing
Why do public relations and social media belong together? One builds trust, the other builds reach, and, together, they build brand momentum. Read more about how to strategically blend PR and social media from our Senior Digital Marketing Strategist Marissa Smith.
3 Ways Media Relations Can Drive Business Growth
When people ask what kind of work public relations is, the simplest definition is “helping clients get covered in the news.” But that’s an oversimplification. Director of Content Madisen Petrosky shares three ways “getting covered in the news” can drive business growth.


