VP, Strategic Initiatives
With 12+ years of industry experience, Greta has developed and executed successful PR strategies at the local and national level for clients in nearly every industry (some most people don’t even know exist!), and is well-versed in crisis communications, media training and integrating PR with social media and marketing. She loves working with clients that use PR to inform audiences on impactful topics and local clients working to connect with their community. In addition to client success, Greta leads Dittoe PR’s hiring, recruitment, internship program, onboarding, and training strategies while also supporting business efforts that propel Dittoe PR forward as an agency. She graduated from Indiana University and first joined the agency as an intern, putting her diverse background in journalism writing, copy editing, marketing and PR to good use.
Greta is a registered yoga teacher and certified prenatal/postnatal yoga instructor and credits much of her personal and professional growth to her long-time yoga habit, as well as her ongoing training and study of the ancient practice. A mom of three, she serves on the Indy Zoo Council, as Chair of the PRSSA Committee for the Hoosier Chapter of PRSA, and as an Ambassador for the ResearcHERS Campaign with American Cancer Society’s Indiana Chapter.
Dittoe Public Relations Leads NCAA Division I Women’s Basketball Social Media Channels to 296 Million Impressions, 23 Million Engagements
Agency’s copywriting, community management and live game coverage for top 25 competitions during 2022-23 season results in surpassed growth and engagement goals across channels.
How PR Success Compares to Winning the Indy 500
Practice, preparation, patience, teamwork and a little bit of luck are essential to reaching victory lane at the Indy 500 and in PR.
A Q&A with Dittoe PR Founding Principal Liza Dittoe
Dittoe PR Founding Principal Liza Dittoe was born for PR. We asked her questions about her career path, her advice to people seeking a career in PR and why women thrive in this business.