Vice President, Strategic Initiatives
With 12+ years of industry experience, Greta has developed and executed successful PR strategies at the local and national level for clients in nearly every industry (some most people don’t even know exist!), and is well-versed in crisis communications, media training and integrating PR with social media and marketing. She loves working with clients that use PR to inform audiences on impactful topics and local clients working to connect with their community. In addition to client success, Greta leads Dittoe PR’s hiring, recruitment, internship program, onboarding, and training strategies while also supporting business efforts that propel Dittoe PR forward as an agency. She graduated from Indiana University and first joined the agency as an intern, putting her diverse background in journalism writing, copy editing, marketing and PR to good use.
Greta is a registered yoga teacher and certified prenatal/postnatal yoga instructor and credits much of her personal and professional growth to her long-time yoga habit, as well as her ongoing training and study of the ancient practice. A mom of three, she serves on the Indy Zoo Council, as Co-Chair of the PRSSA Committee for the PRSA Hoosier Chapter, and a member of Local Organizing Committee (Communications and Media) for the 2024 U.S. Olympic Team Trials with Indiana Sports Corp. and USA Swimming.
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The Barbie movie’s marketing campaign took over everything from Google to Xbox. Dittoe PR’s Mallory Smith and Kaitlyn Elpers identify PR takeaways any team can use.
PR manages how others see and feel about an organization or individual. The first step to shaping that narrative? Informing stakeholders. See how using PR to inform and engage the public, potential customers and investors, and employees can make an impact.