Caroline Wenokur
PR Coordinator
Caroline joined the team as a PR Coordinator following her spring internship with Dittoe PR and with her BA in Strategic Communication in hand from Butler University. She gained experience in consumer brands during her internship and enjoys pitching stories and securing coverage for her clients. When she’s not pitching away, she likes to cook, bake and play video games, as well as try out new hobbies. She’s currently learning how to crochet.
Industry Articles
Brands Showing Up in AI Search Have Something in Common: Good PR
The way people find information is changing, and earned media is at the center of it. Third-party research has the numbers to back up the importance of PR in companies’ communications plans. Dive in to AI’s impact on discoverability and credibility.
Why Passive Marketing Won’t Cut It in 2026
Passive marketing, or a “set it and forget it” mentality, won’t see results in 2026. Today, successful organizations must use an integrated marketing foundation that brings together strategy, storytelling, digital infrastructure, and consistent optimization. Dittoe PR Senior Digital Marketing Strategist Marissa Smith shares how to get meaningful results with an active marketing approach.
Earned Media + AI Brand Visibility: What PR Pros Need to Know
Generative AI is here, but why is that good news for PR pros? Vice President of Client Services Ashley McMurray shares how us PR-loving humans will play a significant role in how brands we serve gain visibility in AI-generated answers.
