Ashley Desserich
PR Specialist
After she attended Butler University for Strategic Communication with a focus on PR and advertising, Ashley opted to call Indianapolis her post-grad home. She loves how PR is all about storytelling, which is why she enjoys writing content of all kinds from pitches to thought leadership articles to LinkedIn posts. Her PR interests include hospitality/tourism, consumer brand and non-profit PR, and she’s excited to dive into more industries here at Dittoe PR. She previously earned in-house marketing experience with an internship at Downtown Indy, Inc., and agency experience interning with a local PR agency. You can find her around the city at local coffee shops (her favorites are Hubbard & Cravens and Parlor Public House), and she enjoys traveling when not working.
Industry Articles
Why Passive Marketing Won’t Cut It in 2026
Passive marketing, or a “set it and forget it” mentality, won’t see results in 2026. Today, successful organizations must use an integrated marketing foundation that brings together strategy, storytelling, digital infrastructure, and consistent optimization. Dittoe PR Senior Digital Marketing Strategist Marissa Smith shares how to get meaningful results with an active marketing approach.
Earned Media + AI Brand Visibility: What PR Pros Need to Know
Generative AI is here, but why is that good news for PR pros? Vice President of Client Services Ashley McMurray shares how us PR-loving humans will play a significant role in how brands we serve gain visibility in AI-generated answers.
How to Integrate Social Media with Public Relations for Effective, Affordable Marketing
Why do public relations and social media belong together? One builds trust, the other builds reach, and, together, they build brand momentum. Read more about how to strategically blend PR and social media from our Senior Digital Marketing Strategist Marissa Smith.
