Andi Sommers
Senior PR Manager
Andi works with clients from various industries on content drafting for different thought leadership initiatives as well as pitching and securing media opportunities for local, trade and national publications. Some of her favorite opportunities have come from clients in higher education and eLearning technology because of the immense impact that they can have on their target audiences. She also loves working with clients who are local to the Indianapolis area to help them coordinate local media opportunities, whether they are launching a campaign such as WGU Indiana’s Night Shift Nurses Packing Party or hosting an annual event like the Penrod Arts Fair.
A Franklin College grad, Andi began her career as a multimedia journalist for WREX in Rockford, Illinois, where she covered mostly local and state government stories. After two years as a reporter, she made the switch to PR when she joined the Indiana House of Representatives as a press secretary where she handled media relations efforts for a handful of state representatives about various pieces of legislation pertaining to education, workforce development, health care and more.
Industry Articles
Brands Showing Up in AI Search Have Something in Common: Good PR
The way people find information is changing, and earned media is at the center of it. Third-party research has the numbers to back up the importance of PR in companies’ communications plans. Dive in to AI’s impact on discoverability and credibility.
Why Passive Marketing Won’t Cut It in 2026
Passive marketing, or a “set it and forget it” mentality, won’t see results in 2026. Today, successful organizations must use an integrated marketing foundation that brings together strategy, storytelling, digital infrastructure, and consistent optimization. Dittoe PR Senior Digital Marketing Strategist Marissa Smith shares how to get meaningful results with an active marketing approach.
Earned Media + AI Brand Visibility: What PR Pros Need to Know
Generative AI is here, but why is that good news for PR pros? Vice President of Client Services Ashley McMurray shares how us PR-loving humans will play a significant role in how brands we serve gain visibility in AI-generated answers.
