Mallory Smith
Vice President, Consumer Brands
Mallory has more than a decade of experience in PR strategic ideation and planning, media relations, thought leadership and PR counsel. Mallory thrives on elevating clients’ missions and brand awareness through earned media strategies that result in impactful media coverage. She excels in leading Dittoe PR’s global consumer clients, which have been nationally recognized in PR award programs like PR Daily and Ragan’s Media Relations Awards: Purpose-Driven Campaign Winner; Bulldog Reporter Gold Winner for Best Food & Beverages Campaign; and more.
Mallory is an avid runner and practicing yogi and is always on the lookout for the next best hiking destination.
Industry Articles
3 Ways Media Relations Can Drive Business Growth
When people ask where I work and I tell them “Dittoe Public Relations,” I never anticipate the inevitable follow-up question: “What kind of work do you guys do?” We do public relations, it’s in the title. To be fair, that does include a lot of different kinds of...
How Substack Is – and Isn’t – Changing PR
Journalists, media personalities and writers of all kinds have been flocking to Substack in recent years. Why? What does it mean for public relations? Senior Content Specialist Madisen Petrosky takes a look.
Five Years in PR: Industry Differences from 2019 to 2024
The public relations world looks much different in 2024 than it did in 2019. PR Specialist Alyssa Ross examines those differences in the first five years of her career at a pivotal moment in time.
