Madisen joined the PR world in a roundabout way. An English literature major at Ball State, Madisen aspired to be an editor at a publishing company in New York City. While attending the University of Denver’s Publishing Institute in 2012, though, she discovered that in addition to the process of storytelling, she had a passion for marketing and social media. (And she didn’t really want to move to NYC.)
Cut to Indianapolis, 2013, and Madisen began flexing those marketing and social media muscles for an international nonprofit. In her four years there, she managed multiple online fundraisers, including two #GivingTuesday campaigns, developed four comprehensive annual reports, and obsessively analyzed social and website data to yield the best returns for the organization. Now, she uses these skills at Dittoe PR to bring the same exceptional results to her clients across multiple industries.
When she’s not diving into data or brainstorming a new story angle for her clients, she’s probably running (slowly), playing video games, or staying up way too late reading fantasy novels.