Five Tips to Help You Succeed at Your Public Relations Internship

For many college students nearing graduation, completing an internship that will provide useful experience to apply post-graduation is a necessity. After wrapping up another year as a public relations student, I went into my first day as an intern at Dittoe PR in sponge mode, prepared to soak up all of the knowledge radiating from some of the best PR pros in the business.

 

Throughout the course of my internship, I was exposed to the different sides of public relations, including media relations, social media, thought leadership and more. I learned several invaluable skills that will be applicable to the rest of my professional career. I even became proficient in other valuable life skills along the way such as how to fix a printer and, surprisingly, a muffler as well!

 

Here are a few tips to help get the most out of your internship experience and set yourself up for a successful semester:

 

Take notes.

Whether it be in in-person client meetings, on phone calls or when receiving project assignments, it is important you write down what you hear. These notes can be used as a reference while working on your project assignments and could help someone else later on.

 

Taking detailed notes will help you avoid asking your colleague, boss or client to repeat themselves. Plus, it is shows you are listening and value what they have to say.

 

Utilize different platforms.

With multiple projects to simultaneously juggle, PR pros often wish there were more than 24 hours in a day. Using different PR software such as TrendKite, Cision and Sprout will help you complete your work as efficiently as possible.

 

Familiarize yourself with the platforms being used at your firm and review them frequently for new updates. Chances are that a majority of firms use these platforms, so learning them now will pay off in the long-run.

 

Prioritize your projects.

One of the most telling qualities of a successful PR pro is the ability to manage time. As an intern, it is important to demonstrate to leadership that you possess the skills required manage time and priorities.

 

When receiving your project assignments, assess the the urgency, value and effort required from each in order to meet deadlines and get to work. If you are struggling to meet a deadline, be sure to let your team members know ahead of time. They will appreciate the heads up and they may even give advice on how to better prioritize in the future.

 

Ask questions.

Make every moment a learning opportunity. Asking questions is the best way to eliminate confusion, stimulate idea generation and show the higher-ups you’re serious about your work. Additionally, asking questions helps you develop better communication skills, which are one of the most valuable tools a PR pro can possess.

 

Get comfortable being uncomfortable.

Growth occurs when you step outside of your comfort zone. A way to increase your growth opportunities in your internship is by taking on projects you have never done before.

 

Challenging yourself in an internship will allow you to make mistakes with less pressure and, again, show the company’s leadership that you’re dedicated to improving yourself and your PR skills. After all, there is no better way to learn than by diving in head first!

 

Interested in applying for an internship with Dittoe PR? We’re currently accepting applications for our Spring 2019 program. Final all the details here or email your resume and cover letter to vanessa [at] dittoepr [dot] com.

 

This blog was authored by former intern Paige Thompson

Stay Busy this Summer & Apply for Dittoe PR’s Summer Internship Program

If you’re interested in experiencing PR agency life and gaining real-world knowledge and experience, then Dittoe Public Relations may be the place for you! Please carefully review the internship description below.

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Requirements/Skills: Public relations interns will be actively enrolled in, or a recent graduate of, a university journalism, public relations, marketing, advertising or another communications-related program. Current students will preferably have at least sophomore standing. The individual must demonstrate an understanding of basic media relations skills, solid writing skills, an ability to interact professionally with clients, attention to detail, strong work ethic and good judgment.

The public relations intern will be mentored by the intern director and will work closely with the firm’s account coordinators, account executives and senior account managers. Summer interns will ideally work 40 hours per week. Prior relevant experience is preferred.

Responsibilities: We are looking for paid interns to work with us on a wide variety of client projects, including but not limited to:

  • Drafting basic public relations created content including news releases, fact sheets, media advisories, media pitches, client meeting summaries, status reports, social media posts and other materials as directed
  • Assisting with the development, research and updating of media lists and other databases. Other tasks include database creation, data entry and updating additions and corrections
  • Supporting the firm’s efforts by drafting client-ready materials and performing research activities for new and existing clients
  • Carrying out special event planning activities and duties as outlined by the intern director
  • Attending and participating in client meetings, media training sessions, presentations and brainstorming sessions as directed
  • Assisting with administrative duties including B2B communications, organization, office tasks and errands on behalf of team members
  • Assisting firm staff with other client, business development and firm management projects as needed

To Apply: Please email a cover letter, resume and three varying writing samples to:

Britny Kalule, Senior Account Manager and Intern Director
britny [at] dittoepr [dot] com

No phone calls please. The deadline to apply is 5:00 PM EST on Monday, February 6.

Dittoe PR helps Indy PopCon become a household name

Where else can comics, gaming, YouTube, sci-fi, fantasy, and art fuse together for a weekend celebrating pop culture other than Indy PopCon? From June 17 through 19, the third-annual Indy PopCon was held at the Indiana Convention Center in Indianapolis. Unlike its competitors, PopCon does not hyper focus on one single fandom, but instead seeks to celebrate all types of popular culture. In other words, PopCon is “a con for fans, made by fans.”

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PopCon is an evolving event, celebrating fans around the world through collaboration, creativity and open-mindedness. Convention-goers are encouraged to discover their next obsession and interact with people from all different sorts of backgrounds and interests.

Dittoe PR helps spread the word about Indy PopCon

When Indy PopCon launched its inaugural convention in 2014, roughly 9,000 fans were in attendance. By 2015, the convention had more than doubled its attendance to 24,000. By the time 2016 rolled around, PopCon was preparing for a record-breaking 40,000 fans to attend the third-annual event.

With PopCon’s staggering growth, founders sought the assistance of Dittoe PR in order to grow their event even further, and to really spread the word to the city where it all began – Indianapolis.

“Indy PopCon is truly a celebration of Indianapolis and everything our city has to offer. Unlike some of the other conventions that come to Indianapolis, PopCon was created right here in our city,” said Carl Doninger, president of Indy PopCon.

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In order to increase the community’s knowledge of PopCon, Dittoe PR executed a number of communications strategies including corporate and non-profit outreach, but most importantly, media relations.

Throughout the media relations campaign, Dittoe PR secured a total of 80 pieces of coverage in a number of media outlets including, The Indianapolis Star, Indianapolis Business Journal, NUVO Newsweekly, Indianapolis Monthly, St. Louis Business Journal, WTHR-TV, WRTV-TV, WXIN-TV, WISH-TV, AdWeek, and more. The coverage resulted in a total of 16,303,341 media impressions and an overall ad rate value equivalent of $224,433.18.

Social media also played a big role in the spread of the event. Not only was information about the event dispersed through a number of social media outlets in both the time leading up to the event, as well as the weekend of, but the hashtag #IndyPopCon became a trending topic on Twitter that weekend as well.

Indy PopCon occurs annually, and will back for its fourth year in 2017 from July 7 through 9. We hope to see you there!