If We Pitched Characters from “The Office”

Just like every other Millennial, the employees of Dittoe PR are concerningly obsessed with “The Office” and everything that it perfectly articulates – always managing to generate laughter no matter how many times you’ve seen the episode. It is just that good. And after reading a brilliantly creative blog by a Sigstr employee [and fellow ButlerBulldog], I was inspired to merge my love for Dunder Mifflin with the most significant aspect of public relations: pitching.

While drafting personalized pitches for each reporter can seem time consuming, the lasting relationships formed with media members and top-notch coverage secured for our clients is more than worth the effort.

To show you what we mean by “personalized,” I crafted and tailored media pitches to five Dunder Mifflin employees leveraging current clients of Dittoe PR:

MICHAEL: Why All the Coolest Bosses are Texting for Talent
Hey, Michael!

As a leading branch manager for a thriving paper company, we thought you’d be interested in learning how to bring more hardworking, cool employees, like Ryan, to your office.

Text-based interviewing platforms, like startup Canvas, are helping businesses communicate with the already mobile-obsessed talent generation. With Canvas, employers are able to screen more candidates daily, allowing prospective employees to respond to interview questions at any time from any location—bathroom, crowded concert or even the club.

Not only does this recruiting method resonate with Millennials – like Ryan – but texting is now a prevalent form of communication across all generations. According to Mobile Marketer, 60% of individuals over age 45 say they are just as likely to use texting as voice calling.

This is why you need to hang up on your phone interviews and start more conversations with job candidates via text message interviews instead. Any interest in having a Canvas representative come to your office to learn more?

STANLEY: Relieve Boss-Induced Stress with Holistic Approaches
Hello, Stanley –

Research has linked having a lousy boss to an increased risk of heart attack due to high-stress environments. Thankfully, research also found that massage therapy is effective in lowering stress and blood pressure.

Just like Pretzel Day, a massage is capable of diminishing any woes of the workplace and providing the relief and relaxation you desperately need now more than ever. Enter Massage Heights retreat in Indiana, where therapists limit conversation and focus on administering the perfect pressure tailored to your preferences. From essential oils to massage therapy, Massage Heights will ensure your monitor is on silent.

A Massage Heights representative would be more than happy to visit for an in-office interview and demonstration of a chair massage to show what the benefits of massage therapy are. Any interest?

DWIGHT: How Paper Straws Can Help Recyclops Defeat Polluticorn
Dwight,

We are reaching out because we desperately need your exemplary skills in an effort to alter human attitude and behavior about plastics and catalyze a significant reduction in plastic pollution.  

In the U.S. alone, we use 500 million plastic straws every day, many of which end up in our oceans, Shrute Farms and harming our sea life while conquering Recyclops’ planet. If we don’t act now, Polluticorn will rule the world.

How can you help? With your remarkable persuasive leadership, you can get your followers to #StopSucking on single-use plastic straws. USA-made Aardvark flexible paper straws are the strongest, longest lasting on the market. They’re safe, FDA-approved and friendly to our environment. Aardvark paper straws come in 200+ customizable designs, including these that match your demeanor.

If willing to help, we’ll send you samples of Aardvark Straws that will help destroy Polluticorn and his army of pollutants. Any interest?

TOBY: Leveraging Corporate Relocation when Moving to Paradise
Hi Toby,

I recently heard you were relocating to Costa Rica, so I thought you’d find interest in reading a newly released industry study from leading mover, Atlas Van Lines, detailing companies’ current corporate relocation policies and practices.

This year’s Corporate Relocation Survey surveyed 444 corporate relocation professionals, with 91% of respondents working in HR like yourself. Companies like Dunder Mifflin and Prince Family Paper estimated that only a third of relocations were fully reimbursed – meaning employers are once again letting you down.

While the impact of housing/mortgage concerns has lessened notably over the past six years, not everyone can rely on branch closings and severance to pay for their moves.

More findings and data pertaining to the comprehensive study can be found here. Any interest in sharing this study with fellow HR representatives?

KEVIN: Making the Malone Family Mainstay Dundie-Worthy
Hello Kevin!

We’ve heard about Kevin’s Famous Chili, and we’re here to introduce you to an ingredient – available at Carmel Market District – capable of taking your dish from good, to award-winning.

This summer forget the Ancho Chiles and indulge in the addictive flavor of New Mexico’s famous pepper, the Hatch Chile pepper. These bold, spicy peppers will pair perfectly with the under-cooked onions, pressed garlic and diced tomatoes that will surely have folks chatting.

This famous pepper combined with your famous chili will ensure you a coveted Dundie while leaving everyone else saying “Don’t Go in There After Me!”

We’d love to host you in-store for a segment showcasing your chili! Happy to help transport the dish after as well!

Think your business or organization could benefit from our creative minds and tailored pitching? Contact Lauryn Gray at lauryn@dittoepr.com today!




Easy Ways to Amplify Media Coverage (Outside of Social Media)

Here at Dittoe PR, we secure amazing media coverage every day for our clients. But the efforts shouldn’t stop after sending the coverage link to the client. It’s important to keep the momentum going and maximize the exposure for each piece of meaningful media coverage. Since we already gave you a rundown on how to amplify media coverage via social media, here are some additional ways PR professionals can widen the reach of secured stories.

COMPANY WEBSITE
A company website is the heart of any brand, so leverage this space as a media amplification tactic by creating a landing page for company news. Here are some tips on how to have a fantastic press page:

  • Put a separate press release section on the press page. This helps website visitors differentiate between what is being shared by the company and what is actually secured media coverage.
  • Make it easy to find. It should be predominantly on the top of the navigation bar on the homepage.
  • Keep the verbiage concise. Keep it to the headline or a one sentence overview of the coverage.
  • Incorporate memorable quotes. Memorable quotes from media coverage act as testimonials for your company, thus proving your credibility. They can also show website visitors you deserve their business.


LEVERAGE AS CONTENT IN E-NEWSLETTERS
Leveraging news stories in e-newsletters is another great way to build your credibility, communicate your impact and create opportunities for touchpoints with current stakeholders, clients or customers. So, once a piece of coverage hits the web, consider how to incorporate the story in your email newsletter strategy. Depending on the frequency of coverage, consider grouping multiple stories into one email for maximum impact.

SHARE INTERNALLY
Don’t underestimate the importance of sharing media coverage with your colleagues or staff. Send around an email with a link and ask colleagues to share the coverage on their own social media networks. In addition, if the media coverage is shared on the outlet’s social media channels, make sure to ask employees to also “Like” or “Share” the post, as well as add a positive comment. This tactic helps keep the conversation going, draws more attention to the earned media and fosters a continued relationship with the outlet.

In addition, consider if the media coverage would make sense to share with partners or current investors to strengthen the partnership and expand the reach of the coverage through their networks. If you have partnered with any investors in the industry as well, this would be a great opportunity to share the coverage with them to see if they can share on their personal channels.

SHARE WITH POTENTIAL INVESTORS & CUSTOMERS
Media coverage can reassure potential investors about the interest in your company and potentially help lock in new rounds of funding. Sending media coverage to potential partners should be handled appropriately. Rather than bombarding them with every new piece of coverage secured, use it as a tactic to follow-up with an investor and continue the conversation by leveraging some top hits or a roundup of hits.

In addition, media coverage adds third-party credibility to messaging and can act like a compelling tool for validating sales team’s conversation with potential customers or stakeholders whether on sales calls or at trade shows.

Now that you know how to share great media coverage, perhaps you need help securing some? Contact Lauryn Gray at lauryn@dittoepr.com to set up a consultation today! 

Four reasons why your company needs PR

“Thank You for Smoking.” “The West Wing.” “Wag the Dog.”

These are all movies and TV shows that revolve around public relations. Now, if you notice, most of these involve some sort of crisis or needed “spin.” Flashback to more than a decade ago, and there was a slight stigma surrounding public relations. Often times PR was viewed as just “putting out fires” and only used when there was an emergency.

While we still help with crisis communications, utilizing a PR agency can provide great value for your company in many other ways.  

It can increase your brand’s credibility.
One of the biggest things PR can do for your business is help improve your overall brand credibility. Not only can secured media coverage be used as sales collateral, but it also shows readers that you are considered an expert in your industry. Media coverage in top-tier outlets or even specific trade publications shows others that your brand is worthy of recognition. With the right messaging and strategy, PR can increase your credibility as an established and potentially profitable investment target.

It can help create new business leads.
When done correctly, public relations can help improve business outcomes by generating new leads. When your brand or product is strategically placed in targeted or niche media outlets, you are becoming more visible to your target audience(s). At Dittoe PR, we focus on pitching the right publications – while you might not get the fancy national media hit every month, we can guarantee correct placement in the best publications for you.   

It can save you a buck or two.
If you haven’t checked how much it costs to advertise in a publication…don’t. Kidding. But it can be extremely expensive. That’s why we focus on earned media coverage and creating relationships with reporters. When we send over an ad value for a piece of coverage, that’s how much it would have cost to purchase an advertisement. Yes, you’re still paying an agency for their services, but it’s at the fraction of the overall advertising cost.

It can let you focus on your business at hand. 
Media relations is a full-time job (believe us, or else we’d be jobless). That’s why hiring a PR agency can help alleviate the pressure of running a business while building brand awareness (this is especially true for startups). While you’re working on the mechanics of the company, an agency will focus on media outreach, drafting content, submitting awards and more on your behalf.

We love hearing from new businesses who want to add PR to their queue. Think your organization could benefit from our assistance? Be sure to check out our full list of services and reach out to Lauryn Gray at lauryn@dittoepr.com today!