Why team building is critical (and really fun)

Do the words “team building” induce irritability and eye-rolls in your office? Are you imagining The Office’s Michael Scott screaming, “conference room – now!” while employees slowly trickle in for an over-the-top attempt at collectiveness? 

Obviously work is meant for, well, working, but an office needs to be more than that. Getting out of the office with your team and problem-solving in a more relaxed environment can be necessary for building better working relationships. In addition to increasing productivity, team building can also improve communication and creativity. 

Benefits of improving company culture through team building include: 

Increased productivity 
According to a HuffPost article, most organizations say there is more fear and anxiety than joy and optimism in the workplace. “While success and recognition generate positive attitudes and energy, failure and non-recognition deplete and exhaust people. Organizations’ must get fear and anxiety levels down, and replace those feelings with a sense of hope, the purposefulness of a united and supportive community, and a conviction that the future will be better.” 

Still not convinced? Benefits of team building can improve more than just company morale. Engaged employees are more likely to work diligently in their jobs, increasing productivity – research shows that engaged employees are 17% more productive than their peers. 

Boosted creativity
Personally, I believe a big part of my positive attitude and energy at work stems from my feelings of support and collectivity within our team. For example, our pickleball outing had our office laughing for weeks which fostered better energy and creativity. Our Guinness World Record attempt was an awesome opportunity to work together for a community event, which improved satisfaction in the workplace. Even something as simple as our last minute decision to dress as cows for Chick-fil-A’s free chicken day was a great way to foster happiness on a random weekday afternoon. 

Additional benefits include: 

Reduced absenteeism
Motivated employees have significantly lower rates of missed work relative to disengaged employees.

More collaboration
High employee morale usually correlates with greater feelings of teamwork and shared vision. Comfortability in a collaborative group goes along way and leads to better brainstorming, less fear of sharing new ideas and more. 

Improved communication
When employees are more comfortable, communication can be greatly improved. An organization’s culture has to reinforce the necessity of speaking out in order to solve problems while really listening to the opinions of others.

Looking for a collaborative workspace with a strong sense of company culture? Visit our careers page to learn more about our open opportunities. 


Building a Better Workplace: Dittoe PR’s New Guiding Values and Vision

Now more than ever, company culture is highlighted across all areas of business and is often a huge driver in new business, talent acquisition, company morale, employee retention and more. Dittoe Public Relations has always held company culture in high regard, constantly seeking new ways to evolve and improve perks, policies and day-to-day morale for its employees.

 

Recently, we invited Katara McCarty, an organizational coach, speaker and author, to lead us on a six-month journey toward building a stronger company culture through unified personal and professional development. We dove right in by creating a fresh set of core values that define who we are and the principles that direct the way we do business as well as a vision statement that guides our internal decision-making.

 

After crowdsourcing responses to a select set of questions about Dittoe PR’s culture, the team collectively crafted four core values – or mantras – that we firmly believe in and practice daily to support each other, our clients and Dittoe PR as a system.

 

Cultivate Happy

At no surprise to our team, “happy” was one of the most common words to describe our company culture. Thus, having it prominently in the name of this value was key. Being a part of Dittoe PR is a special kind of job in that it’s “not just a job” at all (another common description). We have fun, work with passion and purpose, and value work-life balance. Cultivating happy is and always will be a top priority.

 

We’ve Got Your Back

Descriptors like “support,” “encouragement,” “respect” and “teamwork” were common themes throughout our collaborative brainstorming session for core values. Grouped together, we created “We’ve Got Your Back,” because truthfully, we do. From personal and professional triumphs or hardships, our team is always there for each other. Similarly, this value speaks volumes to how we treat our clients, because we’ve got their backs too.

 

Here We Grow

Dittoe PR has always held personal and professional growth in high regard. We firmly believe that our premier PR agency can only grow if our people grow too. That’s why we’re always investing in our employees – through professional development opportunities, mentorship programs, new client opportunities and more. Together, we can go farther.

 

Exceed Expectations

Internally and on behalf of our clients, we’re all in. Our team doesn’t just aim to meet client expectations, we strive to exceed them in any way possible. This is one of our greatest strengths, in fact. We are efficient and agile in our day-to-day operations, and through results-driven and solutions-oriented work, we go above and beyond.

 

Once our core values were established, we created a fresh vision statement that speaks to what Dittoe PR strives to accomplish and achieve as a unit. Together, we chose a vision that reflects our goals and objectives for our clients and our business. In every scenario, our team acts as storytellers on behalf of our clients. With that top of mind, our vision is to “proactively shape narratives that influence behavior and invoke change” every single day. Through media relations, content creation, award and speaking opportunities, social media management and so much more, we are telling stories that influence change … with passion and purpose.

 

By collaborating at all levels and implementing meaningful, company-wide values and a vision statement, we are set up to sustain our already strong company culture.

 

Think you’d make a great addition to our team? Check out our careers page to learn more about positions and contact Greta Snell, Director of Accounts, at greta [at] dittoepr.com to inquire about open positions and submit your materials.