Combating Writer’s Block

Are you haunted by writer’s block? Are your creative thoughts and ideas ghosting you? The torturous feeling that’s as agonizing as it is inevitable – nearly every writer struggles with “getting stuck” while writing and creating. For many professionals – including myself – writer’s block is a massive inconvenience, delaying the overall writing, editing and approval process. For those working on deadline, combating writer’s block is critical in ensuring timeliness. If you’re on the brink of a creative meltdown, try some of these useful tips to get the words flowing and fingers moving. Remember it’s psychological Writer’s block isn’t a real or accepted [...]

By |2019-11-07T02:19:22-05:00November 7th, 2019|Public Relations|0 Comments

Tools to Make You a Better PR Writer

Being a better writer takes time and practice. It’s elementary to do your very best to avoid spelling and grammar mistakes, as well as industry jargon, in press releases, email media pitches and other content.But to increase the chances of your press release or email pitch getting picked up, it’s vital to tell your client’s story well, and with language that’s both engaging and easy to understand.Below, we outline some essential tools that can help you improve your PR writing and make your media materials clear, concise and compelling to journalists and other readers.Read NewsThe best PR writers are usually the [...]

By |2019-10-31T13:03:59-05:00August 23rd, 2019|Public Relations|0 Comments

How to Find Credible Sources to Cite in Media Pitches

With Google at our fingertips, information isn’t hard to find. But finding credible information can sometimes be a challenge.   In an era of “fake news,” it is more important than ever for public relations professionals to use credible sources in their pitches to journalists. These credible sources ensure your audience – journalists, and perhaps their readers, viewers, or listeners – can trust you, and that the assertions laid out in your pitch are backed up with reliable evidence.   Here are a few best practices for finding and citing credible sources in your next pitch:   What makes something credible? [...]

By |2018-06-28T16:16:25-05:00June 28th, 2018|Content, Media Relations, Public Relations|0 Comments

Your AP Style Just Got SEOwned

Whenever you enter into a conversation about which skill is more important—writing for SEO or adhering to AP style—the debate always finds a way to take a volatile turn. Rather than discussing the merits and benefits of each skill, the conversation quickly dissolves into overly simplified and poorly constructed arguments. It becomes new school vs. old school. Writing like robots vs. writing like decrepit copy editors. But why do so many people consider the two techniques mutually exclusive? AP style was created to provide a comprehensible standard for writing in the print news medium which gave a diverse audience of readers a [...]

By |2011-11-16T19:19:14-05:00December 1st, 2010|Client Coverage, Communication, Media Strategy, Random|0 Comments