This is the third post of a three-part series. What can I say? I love Twitter. If you’ve read Part 1 and Part 2 of this blog series, you know that I’ve found a way leverage Twitter for a number of professional purposes. From researching outlets and reporters to keeping up with the latest news, Twitter is an essential tool in a PR pro’s toolbox. Here are a few more ways to use Twitter for public relations (and one slightly less productive way). Twitter Lists My colleague Ashley Shuler wrote a whole blog post about the underused social media feature of [...]
Some big changes in the top social media apps are headed our way, though some may have already been in the palm of our hand. Check out what's new from Facebook, Instagram and Twitter.
This is Part 1 in a three-part series.Twitter is a mixed bag. Some days it’s a political minefield, other days you spend half an hour trying to figure out why “30-50 feral hogs” is trending. Googling “Why Twitter is” will result in autofill options of “Why Twitter is good,” “Why Twitter is bad,” and “Why Twitter is important.” Everyone you ask will have an opinion along this spectrum, and I’m no exception. I’ve been on Twitter since 2008, and after a decade+ of its platform updates and my own life changes, I’m still a loyal contributor to the social media site, [...]
Let’s face it. In today’s fast-paced and ever-changing world, we use social media more and more to digest our news rather than traditional media. Nearly 67 percent of American adults rely on platforms such as Facebook, Twitter, and Snapchat for news. So, when a crisis strikes, the information is at our fingertips at lightning speed. News coverage 24/7 has transformed the way we seek and share information, but what does that mean for brands? If you ever find yourself in a crisis, take a deep breath, buckle-up, and get ready for the ride. Here are a few social media best [...]
As of June 2016, Snapchat has more active daily users than Twitter. Going from 110 million daily users in December to generating 40 million more in just six months, Snapchat is growing at a rapid pace. If you’re trying to reach a predominantly young market, between the ages of 13 and 34, then Snapchat may be a worthwhile investment.