How to Make the Most of Client Onboarding

When you’re living the agency life, clients are a pretty big part of the deal. As in, the biggest part. Our blog is full of useful content detailing how to get the most coverage for your clients, how to leverage that coverage on and off of social media, and dozens of...

How to Ensure Your Byline Pitch Gets Noticed

Let’s talk about bylines. A pillar of public relations, the epicenter of a great thought leadership campaign, the distinguishing mark of an established brand – okay, I’m being a little dramatic, but it’s true – bylines are a great way to make your client stand out...

The Importance of Networking for PR Pros

As public relations and communications professionals, we’re no strangers to speaking with new people. Whether it’s clients, reporters or influencers – we are constantly networking. However, when was the last time you networked outside of the usual “people you kind of...

The Impact of Social Media on PR

The world of public relations is changing, and we must change with it. Since the birth of social media, people have used various platforms to build communities, keep in contact with distant family members, share personal life updates and more. But over the past...

How to Make the Most Out of Your Summer Internship

School is out and summer internships are beginning. Internships are a proven way to expand knowledge, sharpen skills and gain real-life experience while establishing lasting connections in the industry. Plus, your new gig is also a way to get your feet wet and find...