One of the most asked questions from clients in regard to social media is, “How do we get people to engage?” The answer can be both simple and complicated, but I’m here to break it down for you! First things first – set a social media strategy. Implementing a social media strategy will improve your business in more ways than one, including creating a face for your company online, increasing knowledge about product/service offerings and proving ROI in relation to marketing goals. If you’ve already got a strong social strategy in place – GREAT! – if not, let us help [...]
Everyone has said to someone, “I have a story to tell you.” Our brains are hardwired to tell and listen to interesting stories, not just facts or data. Public relations professionals discuss storytelling all the time and do it every day, yet the term seems to have evolved into a buzzword in our industry. So, how do you define brand storytelling in PR? At Dittoe PR, we are strong believers that every brand, company and founder have a compelling story to share. From advice on bolstering employee engagement to the proper disposal of pharmaceutical waste, every company can and [...]
If you’re reading this, we assume you already have a LinkedIn profile and are familiar with the platform. (If not, what are you waiting for?) What you might not know, however, is that the social networking site is more than just a digital resume. LinkedIn has enabled companies to share more information, recruit employees, gain valuable customer feedback, generate new ideas and more. Using the following platform tools strategically will help position you as an industry thought leader and lend additional credibility to your brand. Take advantage of LinkedIn Groups. LinkedIn Groups are virtual hubs on LinkedIn that provide [...]
When I first joined Dittoe Public Relations as a bright-eyed intern, I thought I signed up to work with reporters and schedule interviews. After getting my feet wet, I quickly learned that the world of public relations is much more than just media relations. Yes, in its simplest form, the core of PR is media relations. But before you become dubbed a #PRpro, there are several different areas of expertise to master. This blog post is part one of a two-part series that will take a look at four different key areas of public relations. Part two will be shared [...]
The individual must demonstrate strong writing skills, a basic understanding of media relations, an ability to interact professionally with clients and good judgment.