As of June 2016, Snapchat has more active daily users than Twitter. Going from 110 million daily users in December to generating 40 million more in just six months, Snapchat is growing at a rapid pace. If you’re trying to reach a predominantly young market, between the ages of 13 and 34, then Snapchat may be a worthwhile investment.
When it comes to communicating in the business world, there’s nothing more important than strong, authentic branding. When done properly, a brand tells a story, builds a customer base and captures attention. As PR professionals, we are often so focused on building our clients' brands that we forget about the importance of our own personal brands. In my previous blog post, I discussed the growing importance of visuals in the 21st century. Well, coinciding with this hot topic, it has become increasingly more imperative for PR professionals to build and maintain a strong image – or personal brand – to further [...]