Where else can comics, gaming, YouTube, sci-fi, fantasy, and art fuse together for a weekend celebrating pop culture other than Indy PopCon? From June 17 through 19, the third-annual Indy PopCon was held at the Indiana Convention Center in Indianapolis. Unlike its competitors, PopCon does not hyper focus on one single fandom, but instead seeks to celebrate all types of popular culture. In other words, PopCon is “a con for fans, made by fans.”
PopCon is an evolving event, celebrating fans around the world through collaboration, creativity and open-mindedness. Convention-goers are encouraged to discover their next obsession and interact with people from all different sorts of backgrounds and interests.
Dittoe PR helps spread the word about Indy PopCon
When Indy PopCon launched its inaugural convention in 2014, roughly 9,000 fans were in attendance. By 2015, the convention had more than doubled its attendance to 24,000. By the time 2016 rolled around, PopCon was preparing for a record-breaking 40,000 fans to attend the third-annual event.
With PopCon’s staggering growth, founders sought the assistance of Dittoe PR in order to grow their event even further, and to really spread the word to the city where it all began – Indianapolis.
“Indy PopCon is truly a celebration of Indianapolis and everything our city has to offer. Unlike some of the other conventions that come to Indianapolis, PopCon was created right here in our city,” said Carl Doninger, president of Indy PopCon.
In order to increase the community’s knowledge of PopCon, Dittoe PR executed a number of communications strategies including corporate and non-profit outreach, but most importantly, media relations.
Throughout the media relations campaign, Dittoe PR secured a total of 80 pieces of coverage in a number of media outlets including, The Indianapolis Star, Indianapolis Business Journal, NUVO Newsweekly, Indianapolis Monthly, St. Louis Business Journal, WTHR-TV, WRTV-TV, WXIN-TV, WISH-TV, AdWeek, and more. The coverage resulted in a total of 16,303,341 media impressions and an overall ad rate value equivalent of $224,433.18.
Social media also played a big role in the spread of the event. Not only was information about the event dispersed through a number of social media outlets in both the time leading up to the event, as well as the weekend of, but the hashtag #IndyPopCon became a trending topic on Twitter that weekend as well.
Indy PopCon occurs annually, and will back for its fourth year in 2017 from July 7 through 9. We hope to see you there!