As we turn the page in yet another year of a social media-driven world, let’s ⚠️BeReal⚠️, what is one thing our world desires most? Authentic human connection. We’re entering an era of user-generated content, less-curated feeds and more authenticity as consumers...
Just like your thumbprint, your personal identity is totally unique because it’s formed through a lifetime of personal experiences. On social media, your personal brand should reflect your personal identity and authentically showcase the unique value you provide. Like...
Camera quality has drastically changed since the explosion of social media over 10 years ago. Photos used to be taken with digital or in-app cameras that created a grainy product, but have since transitioned to smartphones and professionally processed photos with...
While brands typically promote a commitment to inclusion at the core of their values, they often unintentionally exclude some audience members. Following through on promises of inclusion is essential, especially in a world where people are increasingly expecting...
Since joining TikTok, you’ve probably come across videos on your For You page that have millions of views or use the same audio in different ways. Maybe you’re ready to try your hand at a trend, or maybe you already have, but if you’re reading this, you must be ready...
It’s hard to believe it’s been almost two years since the COVID-19 pandemic changed marketers’ approach to social media essentially overnight. What was once a fun, somewhat-beneficial awareness tool transformed into one of the primary ways to stay connected and an...
