by Andi Sommers | Jul 15, 2025 | Client Coverage, Media Relations, Media Strategy
In today’s crowded marketplace, simply having a great product or service isn’t enough. Businesses need to cut through the noise and build genuine trust with their audience. Paid advertising and owned content have their place, but there’s an...
by Andi Sommers | Jun 12, 2024 | Internship, Job Openings
Dittoe Public Relations is seeking highly motivated and enthusiastic interns who want first-hand experience working for a public relations and social media agency during the fall 2024 semester! We’re currently accepting applications for both full- and/or part-time...
by Andi Sommers | Nov 21, 2023 | Media Relations, Media Strategy, PR tools
With any successful brand, chances are leaders within that company can illustrate who their customer is, what they like to do on the weekends and much more. One of those characteristics that is arguably the most important is the age demographic of their target...
by Andi Sommers | Mar 1, 2023 | Public Relations
While a placement in the New York Times is a tremendous accomplishment for many PR professionals (including myself) and the kind of coverage companies dream of, we cannot underestimate the power local media can have on an organization’s communications strategy. As a...
by Andi Sommers | Mar 24, 2022 | Journalism, Media Relations, PR tools, Public Relations
Seeing your business in a national publication may seem like a pie-in-the-sky idea for some. However, with the right story, tools and strategy, your PR team can help make this happen. If a press release is your first go-to tool in your toolbox, there are other...
