Sydney Plichta
Senior Account Manager
Sydney’s PR expertise spans from local and trade media relations to content creation and client communication. She enjoys working with clients in the hospitality, higher education, real estate and lifestyle brand industries. She recently joined Dittoe PR’s new business development team and works closely with Lauryn and Chris to share Dittoe’s story.
Sydney is a Michigan State University alumna and volunteered as a social media content creator for the Alzheimer’s Association Michigan Chapter. She joined Dittoe PR as an intern in 2019.
Industry Articles
Life in Plastic: It’s a PR-tactic!
The Barbie movie’s marketing campaign took over everything from Google to Xbox. Dittoe PR’s Mallory Smith and Kaitlyn Elpers identify PR takeaways any team can use.
Harnessing PR to Inform, Engage
PR manages how others see and feel about an organization or individual. The first step to shaping that narrative? Informing stakeholders. See how using PR to inform and engage the public, potential customers and investors, and employees can make an impact.
Dittoe Public Relations Leads NCAA Division I Women’s Basketball Social Media Channels to 296 Million Impressions, 23 Million Engagements
Agency’s copywriting, community management and live game coverage for top 25 competitions during 2022-23 season results in surpassed growth and engagement goals across channels.