Sara Creighton
Director of Accounts
Sara explored both coasts before settling back home again in Indiana. After studying international relations and French language at the University of San Diego, she pursued career interests in foreign policy, human rights, humanitarian work and telling human-interest stories with impact. She moved to Washington, D.C., and worked for the International Committee of the Red Cross, the world’s largest neutral and independent humanitarian agency supporting victims of international armed conflict. Her specific focus within humanitarian communications was portraying the impact and relevance of international humanitarian law through public, academic and media relations, social media diplomacy, and more.
Sara uses these skills today to lead strategic ideation for campaigns, write complex thought leadership content and work closely with clients across industries with an international scope, sustainability and ESG communications, and more. Not surprisingly, she loves working with nonprofit clients and mission-driven B2B and B2C clients, and she enjoys switching it up with restaurant and hospitality clients.
Industry Articles
A Q&A with Dittoe PR Founding Principal Liza Dittoe
Dittoe PR Founding Principal Liza Dittoe was born for PR. We asked her questions about her career path, her advice to people seeking a career in PR and why women thrive in this business.
PR Lessons We Can Learn from Apple TV+’s “Ted Lasso”
“Ted Lasso” is a silly show about an American football coach trying to coach English Premier League soccer, and there are some pretty great public relations lessons PR pros and businesses alike can take from it. Account Coordinator Kyle Jeanor breaks them down.
What to Consider when Targeting Local Media
Local media can play a key role in an organization’s earned media strategy. Account Executive and former local TV journalist Andi Sommers shares what to consider when reaching out with your story.
