Sara Creighton
Director of Accounts
Sara explored both coasts before settling back home again in Indiana. After studying international relations and French language at the University of San Diego, she pursued career interests in foreign policy, human rights, humanitarian work and telling human-interest stories with impact. She moved to Washington, D.C., and worked for the International Committee of the Red Cross, the world’s largest neutral and independent humanitarian agency supporting victims of international armed conflict. Her specific focus within humanitarian communications was portraying the impact and relevance of international humanitarian law through public, academic and media relations, social media diplomacy, and more.
Sara uses these skills today to lead strategic ideation for campaigns, write complex thought leadership content and work closely with clients across industries with an international scope, sustainability and ESG communications, and more. Not surprisingly, she loves working with nonprofit clients and mission-driven B2B and B2C clients, and she enjoys switching it up with restaurant and hospitality clients.
Industry Articles
How to Be Proactive With PR: Creating Coverage Out of Thin Air
Public relations professionals thrive during times of client chaos. From product launches and grand openings to initiative and campaign announcements, we basically drool at any opportunity to secure media interest. However, it’s when things calm down that our talents...
Dittoe PR adds four to growing team and continues to seek new talent
A lot has changed around Dittoe PR in the past few months, including several additions to our growing team! Following the addition of Account Executives Madisen Petrosky and Shelby Kaiser, Dittoe PR is excited to announce the hiring of three account coordinators and...
Six ways PR professionals can (and should) ‘think like a journalist’
As a young kid, I felt I was destined to be a journalist. I wrote family newsletters and questionable short stories. I scored the editor-in-chief spot on the high school newspaper staff and eventually made my way to the college newsroom. But my career led me...
