Sara Creighton
Director of Accounts
Sara explored both coasts before settling back home again in Indiana. After studying international relations and French language at the University of San Diego, she pursued career interests in foreign policy, human rights, humanitarian work and telling human-interest stories with impact. She moved to Washington, D.C., and worked for the International Committee of the Red Cross, the world’s largest neutral and independent humanitarian agency supporting victims of international armed conflict. Her specific focus within humanitarian communications was portraying the impact and relevance of international humanitarian law through public, academic and media relations, social media diplomacy, and more.
Sara uses these skills today to lead strategic ideation for campaigns, write complex thought leadership content and work closely with clients across industries with an international scope, sustainability and ESG communications, and more. Not surprisingly, she loves working with nonprofit clients and mission-driven B2B and B2C clients, and she enjoys switching it up with restaurant and hospitality clients.
Industry Articles
Pitching 101: Media advisories, press releases and more
Being a young professional in the industry, many of my closest friends and family still don’t understand exactly what public relations and media relations consists of. To keep the conversation short and sweet, I describe my profession as “emailing reporters and asking...
Three Most Memorable PR Moments of 2018
Remember that time IHOP, the pancake ruler of the world, caused a nationwide frenzy by announcing it was changing its name to IHOb, International House of Burgers? Yeah, me too. While it may feel like that happened years ago, it actually took place in 2018. ...
Our Favorite DPR Moments of 2018
The new year is a great time to reset, reflect and set new goals — and that’s exactly what we’re going to do here. From landing our clients in national media outlets and key industry publications to hiring six new full-time team members, Dittoe Public Relations has...
