Michal Spanjer
PR Specialist
Michal is a proud Indiana University graduate with experience helping clients with a variety of efforts, including media relations, thought leadership and more. She has supported the execution of PR strategies for clients in a multitude of industries, including healthcare, sports, technology and tourism. Before starting at Dittoe PR as an intern, she supported marketing communications, social media strategy and community engagement efforts for non-profit, startup and real estate clients. One of her favorite initiatives she worked on involved connecting frontline pandemic workers with volunteer therapists. She previously served as director of engagement and district ambassador for the Public Relations Student Society of America.
Industry Articles
Six ways PR professionals can (and should) ‘think like a journalist’
As a young kid, I felt I was destined to be a journalist. I wrote family newsletters and questionable short stories. I scored the editor-in-chief spot on the high school newspaper staff and eventually made my way to the college newsroom. But my career led me...
How to Navigate A PR Crisis In Six Simple Steps
Bad reviews. An executive scandal. International data breach. A product malfunction. These are all examples of a PR crisis that many businesses have had to overcome, and they won’t be the last. In today’s age of social media and innovation, the likelihood of a...
How to Find Credible Sources to Cite in Media Pitches
It is more important than ever for public relations professionals to use credible sources in their pitches to the media. These credible sources ensure your audience can trust you, and that the assertions laid out in your pitch are backed up with reliable evidence.
