Marissa Smith
Senior Digital Marketing Strategist
Marissa (she/they) is a multi-channel marketing mage, bringing a breadth of experience to Dittoe PR from previous roles at both agencies and nonprofit organizations. As Senior Digital Marketing Strategist, she develops and executes digital advertising campaigns for our clients that cohesively run alongside organic social media and public relations efforts.
Most recently, Marissa served in a dual-purpose account management and digital strategy role for a Texas-based SaaS agency specializing in healthcare marketing. In previous roles, they have led social media, brand positioning, SEO, stakeholder communications, business development, community engagement, website optimization and more.
In addition to her wide range of marketing expertise, Marissa has worked on such varied topics and projects from sheep farming to foot diseases, wastewater to international sports, and a number of social issues, including working with the ACLU of Indiana to help educate Hoosiers on reproductive rights.
Marissa studied journalism with a concentration in PR at Indiana University Indianapolis. In addition to her title as Senior Digital Marketing Strategist, she also accepts baker, cat mom, pisces queen, nerd and others. When they’re not working, Marissa can be found petting stray cats, reading fantasy novels, playing video games, wandering in the woods, or making art.
Industry Articles
A Q&A with Dittoe PR Founding Principal Liza Dittoe
Dittoe PR Founding Principal Liza Dittoe was born for PR. We asked her questions about her career path, her advice to people seeking a career in PR and why women thrive in this business.
PR Lessons We Can Learn from Apple TV+’s “Ted Lasso”
“Ted Lasso” is a silly show about an American football coach trying to coach English Premier League soccer, and there are some pretty great public relations lessons PR pros and businesses alike can take from it. Account Coordinator Kyle Jeanor breaks them down.
What to Consider when Targeting Local Media
Local media can play a key role in an organization’s earned media strategy. Account Executive and former local TV journalist Andi Sommers shares what to consider when reaching out with your story.
