Mallory Smith
Vice President, Consumer Brands
Mallory has more than a decade of experience in PR strategic ideation and planning, media relations, thought leadership and PR counsel. Mallory thrives on elevating clients’ missions and brand awareness through earned media strategies that result in impactful media coverage. She excels in leading Dittoe PR’s global consumer clients, which have been nationally recognized in PR award programs like PR Daily and Ragan’s Media Relations Awards: Purpose-Driven Campaign Winner; Bulldog Reporter Gold Winner for Best Food & Beverages Campaign; and more.
Mallory is an avid runner and practicing yogi and is always on the lookout for the next best hiking destination.
Industry Articles
5 Tips for Wrapping Up Your Internship
Completing an internship is essential to gaining hands-on, real life experience and skills that you otherwise wouldn’t get in a classroom setting. In fact, a majority of Dittoe PR employees started their PR careers as interns here – including me! Like all good...
Using Instagram Stories to Show Off Your Brand Behind the Scenes
RIP, Snapchat. Okay, so Snapchat isn’t officially dead, but in June 2018, Instagram reported having up to 400 million daily active users – more than twice that of Snapchat. While Snapchat is still appealing to teens, we’ve been steadily phasing it out of our...
Shifting Skillset for PR Pros: Social Media
With the PR industry rapidly changing, professionals are expected to keep up – and that includes staying up-to-date with the best social media practices.
