Mallory Smith
Vice President, Consumer Brands
Mallory has more than a decade of experience in PR strategic ideation and planning, media relations, thought leadership and PR counsel. Mallory thrives on elevating clients’ missions and brand awareness through earned media strategies that result in impactful media coverage. She excels in leading Dittoe PR’s global consumer clients, which have been nationally recognized in PR award programs like PR Daily and Ragan’s Media Relations Awards: Purpose-Driven Campaign Winner; Bulldog Reporter Gold Winner for Best Food & Beverages Campaign; and more.
Mallory is an avid runner and practicing yogi and is always on the lookout for the next best hiking destination.
Industry Articles
Three Most Memorable PR Moments of 2018
Remember that time IHOP, the pancake ruler of the world, caused a nationwide frenzy by announcing it was changing its name to IHOb, International House of Burgers? Yeah, me too. While it may feel like that happened years ago, it actually took place in 2018. ...
Our Favorite DPR Moments of 2018
The new year is a great time to reset, reflect and set new goals — and that’s exactly what we’re going to do here. From landing our clients in national media outlets and key industry publications to hiring six new full-time team members, Dittoe Public Relations has...
What to Expect During your First Week at a PR Job
Starting a new job can be an exciting experience, full of hope for the future as you take your next step in your career path. On the other hand, as you prepare for the first day, thoughts of anxiety, stress and dread can fill your head as you begin to think about the...