Liza Dittoe

Founding Principal

Liza was born to do PR. Her love of the craft, enthusiasm for the business, dedication to clients and knowledge of the media is unmatched. Liza began her career in New York City with Prime Time Live, giving her the opportunity to work side-by-side with Sam Donaldson and Diane Sawyer. She later began working in public relations at a mid-sized agency in Chicago before opening a remote division of the company in Indiana and quickly surpassing sales of Silicon Valley and New York City locations. In 1999, Liza left the company to start Dittoe PR with her husband Chris. What started as a small business operating out of their basement quickly grew into a booming agency that continues to thrive under Liza’s leadership.

Industry Articles

How to Execute a Successful Press Conference

Everyone knows what a press conference is, but determining when and why to organize one (or how) can be a little less clear. From a PR perspective, press conferences can be beneficial in acquiring an influx of media coverage all at once, allowing all attending media to simultaneously learn about and share an announcement and cause a big splash of coverage.

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Four Social Media Trends for 2021

As social media platforms hit a record-breaking 3.8 billion users, social media teams across the nation are wondering how they can best engage with their audience in the new year. We’ve compiled a list of four social media trends we’ll likely see in 2021.

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Finding Professional Fulfillment with Your Enneagram Type

The enneagram is another personality test, but this one draws from your core motivations that helped shape you and is based on some of your biggest desires and fears. Learning and appreciating your enneagram type can help you understand the underlying reasons you’ve made a decision in your life – like your career.

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