Gabby Crays
Social Media Strategist
Gabby is a social media master for her clients and Dittoe PR. She drafts social media copy; creates TikTok and Reels content; oversees the execution of social media strategies; ideates campaign and account strategy; develops paid advertising; helps lead graphic and creative design for clients and Dittoe PR; manages multiple client social media accounts and deliverables; and more. You can find her at most client events, particularly Indiana Sports Corp events including March Madness, Final Four, the Big Ten Football Championship Game, Big Ten Basketball tournaments and more.
Gabby previously worked as a marketing strategist professional intern for Disney’s Fairy Tale Weddings & Honeymoons at the Walt Disney World Company in Orlando, Florida. She’s a graduate of Anderson University.
Industry Articles
How to Use Twitter to Achieve Overall PR Goals, Part 1
This is Part 1 in a three-part series.Twitter is a mixed bag. Some days it’s a political minefield, other days you spend half an hour trying to figure out why “30-50 feral hogs” is trending. Googling “Why Twitter is” will result in autofill options of “Why Twitter is...
Tips For Tackling Social Issues Using a Brand Purpose
Advocating for social causes or bringing attention to social issues can be tricky territory for companies. Here we dive into how exactly to approach integrating social issues into your social media marketing efforts.
The Impact of Social Media on PR
As social media continues to evolve and new opportunities come to life, we as PR pros should be aware of the effect social media has on traditional public relations
