Andi Sommers
Director of Accounts
Andi works with clients from various industries on content drafting for different thought leadership initiatives as well as pitching and securing media opportunities for local, trade and national publications. Some of her favorite opportunities have come from clients in higher education and eLearning technology because of the immense impact that they can have on their target audiences. She also loves working with clients who are local to the Indianapolis area to help them coordinate local media opportunities, whether they are launching a campaign such as WGU Indiana’s Night Shift Nurses Packing Party or hosting an annual event like the Penrod Arts Fair.
A Franklin College grad, Andi began her career as a multimedia journalist for WREX in Rockford, Illinois, where she covered mostly local and state government stories. After two years as a reporter, she made the switch to PR when she joined the Indiana House of Representatives as a press secretary where she handled media relations efforts for a handful of state representatives about various pieces of legislation pertaining to education, workforce development, health care and more.
Industry Articles
How to Integrate Social Media with Public Relations for Effective, Affordable Marketing
Why do public relations and social media belong together? One builds trust, the other builds reach, and, together, they build brand momentum. Read more about how to strategically blend PR and social media from our Senior Digital Marketing Strategist Marissa Smith.
3 Ways Media Relations Can Drive Business Growth
When people ask what kind of work public relations is, the simplest definition is “helping clients get covered in the news.” But that’s an oversimplification. Director of Content Madisen Petrosky shares three ways “getting covered in the news” can drive business growth.
How Substack Is – and Isn’t – Changing PR
Journalists, media personalities and writers of all kinds have been flocking to Substack in recent years. Why? What does it mean for public relations? Senior Content Specialist Madisen Petrosky takes a look.
