Alex Leix
PR Manager
A proud Hoosier native, Alex joined the Dittoe PR team with strong industry experience, including multiple PR agency internships throughout college and a previous full-time position with a full-service boutique marketing agency. She graduated from Indiana University (IU) in 2021 with a bachelor’s degree in Journalism with a Public Relations concentration, as well as minors in Spanish and Marketing through IU’s Kelley School of Business. Curious at heart, Alex has always been intrigued by PR’s power to build, enhance and protect a company’s image and inspire audiences to act. She knew she wanted to pursue a career in PR due to this curiosity and her passion for writing to tell meaningful stories for clients. When she’s not crafting the next catchy headline for a pitch, you can find her cooking up a new recipe, cheering on her beloved sports teams, or keeping up with the latest and greatest in entertainment news.
Industry Articles
PR Lessons We Can Learn from Apple TV+’s “Ted Lasso”
“Ted Lasso” is a silly show about an American football coach trying to coach English Premier League soccer, and there are some pretty great public relations lessons PR pros and businesses alike can take from it. Account Coordinator Kyle Jeanor breaks them down.
What to Consider when Targeting Local Media
Local media can play a key role in an organization’s earned media strategy. Account Executive and former local TV journalist Andi Sommers shares what to consider when reaching out with your story.
PR Lessons We Can Learn From The Movies
Have you ever watched a movie and cringed on behalf of a character’s PR team for the in-universe backlash they’d have to mitigate? Us too. Check out some of Senior Account Manager Paige Isch’s favorite examples.
