Ironworks Hotel Indy Celebrates Second Annual Ironworks Social

Recently, we assisted the Ironworks Hotel Indy in transforming their property from a hotel to a thriving outdoor festival for the second annual Ironworks Social event.

 

On Saturday, September 15, we celebrated the hotel’s first year in operation by hosting an event filled with live music, top-rated food and interactive activities for guests and their furry friends. The annual Ironworks Social event attracted hundreds of visitors and countless dogs while also raising thousands of dollars for the Humane Society for Hamilton County.

 

Guests enjoyed delectable menu items along with hand-crafted cocktails, beer or wine from Ironworks Hotel and Ironworks at Keystone restaurants. Food was available from Ruth’s Chris, Sangiovese Ristorante, Blue Sushi Sake Grill, Rize Restaurant and Provision, and libations from Tito’s Handmade Vodka and Daredevil Brewing Co. were available for purchase.

Indianapolis’ favorite Bluewater Kings Band and Chicago-based No Alternative Band also performed their own sets on stage, and guests were able to sing and dance the day away. Attendees could also receive complimentary mini-massages from Massage Heights Ironworks, wellness advice from Club Pilates, fitness tips from Orangetheory Fitness, purchase products and discuss civic sustainability with People for Urban Progress, make candles with Penn & Beech Candle Co., and learn more about Bottleworks Indy. One lucky attendee walked away with $1,000 of giveaway products from the in-kind donations of participating vendors.

 

The Humane Society for Hamilton County was also present with adoptable dogs and gourmet dog treats from A Dog Bakery for pups to enjoy. Along with the money raised, a few furry friends found their forever homes, too.

 

Thanks for celebrating the first birthday of Ironworks Hotel with us, Indy! We’re already looking forward to next year and can’t wait to see you again.

 

Dittoe PR Secures 100 Guests, 2.7 Million Impressions for Hickory House Grand Opening

Think all we do is media relations? Think again.

While we have mastered the intricate art of media relations, Dittoe PR is willing to tackle any role – such as speech writer, tour guide and even barista – to produce the results our clients want.

Most recently, our multi-faceted team was put to the ultimate test. Dittoe PR was enlisted to plan a grand opening event for Hickory House, Indiana’s newest and most comprehensive drug rehabilitation and alcohol addiction treatment center. In addition to overseeing the entire event planning process from start to finish, we were also tasked with executing a tailored media relations strategy.

The challenge? The event was less than 45 days away, and the facility wouldn’t be completed until just days before its grand opening. Fortunately, our extensive experience in planning similar events for clients prepared us to tackle this project.

Hickory House in Greenfield, Indiana

Leading up to the event, Dittoe PR handled an enumeration of responsibilities. This included assembling the entire run of show, creating and designing marketing collateral and sending out event invitations. Our team also secured more than 100 event attendees, assisted with speeches for speakers, assembled gift bags for guests, secured vendors and much more. On the day of the event, the Dittoe PR team was also responsible for leading tours of the facility for guests, emceeing the event, answering Hickory House related questions for event attendees and other relevant duties.

Hickory House Clinical Director speaking with WTHR-TV about the Grand Opening event

Simultaneously, our team implemented and executed a tailored media relations strategy focused on inviting media to receive individualized tours of the Hickory House facility before patients arrived. Dittoe PR’s efforts resulted in 20 media placements, including WTHR-TV (NBC), WISH-TV (CW), WXIN-TV (FOX) and the Greenfield Daily-Reporter. Within a couple of days, media placements totaled more than 2.7 million impressions and an ad equivalency value of nearly $44,000.

Interested in learning more about Dittoe PR’s work in events? Request a consultation to learn how we can make your next event a success.

A SUBstantial Grand Opening for GetGo Cafe + Market

For many, driving to and from work, school, appointments, etc. has opened Pandora’s box to “sub”-par food decisions. However, a Pennsylvania chain is attempting to change the narrative that busy people can’t eat quick and fresh meals.

GetGo Cafe + Market, a convenient concept from multi-format food retailer Giant Eagle, offers a wide-ranging menu of made-fresh-to-order foods including custom-made subs, burgers, breakfast sandwiches, smoothies and expressos, and more.

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After adding a location in Carmel last October, the chain is continuing to expand into Central Indiana with the addition of four new Indianapolis-area locations. The expansion will create more than 150 jobs.

Dittoe PR was tasked with raising awareness about the expansion and did so in star-studded fashion.

Alongside the GetGo team, Dittoe PR helped plan and execute “sub-cutting” ceremonies and charitable sub-building challenges involving community members at two grand openings in Plainfield and Rockville Road in Indianapolis. Adding even more excitement, celebrity chef and renowned restaurateur Michael Symon joined in the grand opening celebrations.

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While Dittoe PR coordinated on-site media opportunities, Symon diced up subs and welcomed hungry customers at both locations. In total, Dittoe PR’s effort resulted in 22 media placements including the Indy Star, FOX59, WISH-TV, Indy Style, WIBC and RTV6 – with more to come. Within a couple days, media placements totaled more than 2 million impressions.

Interested in learning more about Dittoe PR’s work in restaurants and events? Request a consultation to learn more about how we can spread the word for your business.