Dittoe PR Secures 100 Guests, 2.7 Million Impressions for Hickory House Grand Opening

Think all we do is media relations? Think again.

While we have mastered the intricate art of media relations, Dittoe PR is willing to tackle any role – such as speech writer, tour guide and even barista – to produce the results our clients want.

Most recently, our multi-faceted team was put to the ultimate test. Dittoe PR was enlisted to plan a grand opening event for Hickory House, Indiana’s newest and most comprehensive drug rehabilitation and alcohol addiction treatment center. In addition to overseeing the entire event planning process from start to finish, we were also tasked with executing a tailored media relations strategy.

The challenge? The event was less than 45 days away, and the facility wouldn’t be completed until just days before its grand opening. Fortunately, our extensive experience in planning similar events for clients prepared us to tackle this project.

Hickory House in Greenfield, Indiana

Leading up to the event, Dittoe PR handled an enumeration of responsibilities. This included assembling the entire run of show, creating and designing marketing collateral and sending out event invitations. Our team also secured more than 100 event attendees, assisted with speeches for speakers, assembled gift bags for guests, secured vendors and much more. On the day of the event, the Dittoe PR team was also responsible for leading tours of the facility for guests, emceeing the event, answering Hickory House related questions for event attendees and other relevant duties.

Hickory House Clinical Director speaking with WTHR-TV about the Grand Opening event

Simultaneously, our team implemented and executed a tailored media relations strategy focused on inviting media to receive individualized tours of the Hickory House facility before patients arrived. Dittoe PR’s efforts resulted in 20 media placements, including WTHR-TV (NBC), WISH-TV (CW), WXIN-TV (FOX) and the Greenfield Daily-Reporter. Within a couple of days, media placements totaled more than 2.7 million impressions and an ad equivalency value of nearly $44,000.

Interested in learning more about Dittoe PR’s work in events? Request a consultation to learn how we can make your next event a success.

A SUBstantial Grand Opening for GetGo Cafe + Market

For many, driving to and from work, school, appointments, etc. has opened Pandora’s box to “sub”-par food decisions. However, a Pennsylvania chain is attempting to change the narrative that busy people can’t eat quick and fresh meals.

GetGo Cafe + Market, a convenient concept from multi-format food retailer Giant Eagle, offers a wide-ranging menu of made-fresh-to-order foods including custom-made subs, burgers, breakfast sandwiches, smoothies and expressos, and more.

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After adding a location in Carmel last October, the chain is continuing to expand into Central Indiana with the addition of four new Indianapolis-area locations. The expansion will create more than 150 jobs.

Dittoe PR was tasked with raising awareness about the expansion and did so in star-studded fashion.

Alongside the GetGo team, Dittoe PR helped plan and execute “sub-cutting” ceremonies and charitable sub-building challenges involving community members at two grand openings in Plainfield and Rockville Road in Indianapolis. Adding even more excitement, celebrity chef and renowned restaurateur Michael Symon joined in the grand opening celebrations.

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While Dittoe PR coordinated on-site media opportunities, Symon diced up subs and welcomed hungry customers at both locations. In total, Dittoe PR’s effort resulted in 22 media placements including the Indy Star, FOX59, WISH-TV, Indy Style, WIBC and RTV6 – with more to come. Within a couple days, media placements totaled more than 2 million impressions.

Interested in learning more about Dittoe PR’s work in restaurants and events? Request a consultation to learn more about how we can spread the word for your business.

How to get media coverage for your next company event

Event planning is not for the faint of heart. But the added responsibility of inviting the media and securing press coverage for an event is enough to make even the most seasoned event planner’s stress level go off the charts.

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We’re here for you. And we’re sharing some of our secrets to success.

At any given moment, our agency is working tirelessly on behalf of our clients to invite journalists and online influencers to grand openings, launch parties, philanthropic donations and other company events that need to receive maximum exposure in the media and online. We’ve even donned superhero capes for the sake of pulling off a great event.

In other words, to say we know what works (and what doesn’t) to get the media to attend and cover your company event would be an understatement. Here are some words of wisdom from Dittoe PR Vice President and Partner Megan Custodio that will help you look like a hero the next time you need to drum up media coverage for your big day.

Do your homework before blindly sending invitations to the media. Identify which media outlets are most important to target, and then conduct research on their websites to see who’s recently covered a similar event. For example, if you’re opening a new restaurant, you can search for the names of restaurants that have recently opened in your area and see who reported on the news of their grand opening or VIP party. Once you’ve extended an invitation and they accept, though, your work doesn’t stop there.

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After they arrive at the event, greet them as soon as you can and offer to facilitate any interviews they may need, answer their questions, take them on a tour if the event necessitates it and thank them for coming.”

Targeted outreach and being an on-site resource are just two of the many keys to generating maximum media exposure for company events. From selecting the best time of the day and week to hold an event to choosing the right language to use in your media invitations, there are several other variables to consider when devising your media relations strategies and tactics for your next celebration.

Have a big event on the horizon for your company and want to make your life a lot easier? Ask us how we can make your next event a success. Here’s how we’ve recently helped Broken Beaker Distillery, Indiana Grown and TCC, the nation’s largest Verizon Premium Wireless Retailer, get major media attention for their recent initiatives.

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