Burgers, bologna, brats, bourbon and beer. What more could you ask for? Award-winning chef Michael Symon is now offering all of his favorite “B’s” to Indy with his restaurant chain, B Spot Burgers.
The new burger eatery is located at Ironworks at Keystone (2727 E. 86th St.), one of Indianapolis’ premier living and retail properties. With seven other locations throughout Ohio and Michigan, the Indy spot marks the celebrity chef’s eighth home for the burger joint. This is the first to the Hoosier state.
How Dittoe PR assisted in the B Spot opening
In preparation for the B Spot opening, Dittoe PR took the lead on securing all existing coverage to date, coordinated interview prep and handled all local outreach.
We began teasing to local Indianapolis and regional Indiana media back in April. We then worked to coordinate the grand opening throughout the months of May and June. And after setting the opening date we were able to follow up to media.
We primarily focused on getting coverage from major Indy outlets (IBJ, Indy Star, Indy Monthly) as well as top-tier local bloggers. We also pitched TV cooking segments, Q&As with Michael Symon, and local TV segments.
Our PR efforts were quite a success. Check out the list of coverage below for more information on B Spot Burgers:
Indy Star:
- Celeb Chef Michael Symon ventures into Indy with new B. Spot
- Liz Biro: Peek inside B. Spot Burgers, opening July 24
- How to get inside B. Spot and meet Michael Symon
- Celeb chef Michael Symon opening Indy burger joint
- Liz Biro: Add 18 new restaurants to your list
Indy Monthly:
Also featured in another Indy Monthly Eat Sheet:
Indianapolis Business Journal:
Indianapolis Recorder:
Go get yourself a burger!
B Spot is now open seven days a week for lunch and dinner. Hours of operation are Monday through Thursday from 11:30 a.m. to 10 p.m.; Fridays and Saturdays from 11:30 a.m. to 11 p.m.; and Sundays from 11:30 a.m. to 9 p.m.
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