Over the past few years, video has become the primary way for content creators to connect with their audiences. TikTok and Instagram’s Reels feature quickly surpassed YouTube in popularity and new users causing YouTube to respond with its own rival, Shorts. TikTok now...
As we turn the page in yet another year of a social media-driven world, let’s ⚠️BeReal⚠️, what is one thing our world desires most? Authentic human connection. We’re entering an era of user-generated content, less-curated feeds and more authenticity as consumers...
Since joining TikTok, you’ve probably come across videos on your For You page that have millions of views or use the same audio in different ways. Maybe you’re ready to try your hand at a trend, or maybe you already have, but if you’re reading this, you must be ready...
It’s hard to believe it’s been almost two years since the COVID-19 pandemic changed marketers’ approach to social media essentially overnight. What was once a fun, somewhat-beneficial awareness tool transformed into one of the primary ways to stay connected and an...
I’m going to assume that, if you’re reading this blog, you are at least somewhat familiar with the social media platform TikTok. If for some reason you aren’t, please go create a profile, spend 30 minutes scrolling the For You page, and then try to tell me it’s not...
