As we turn the page in yet another year of a social media-driven world, let’s ⚠️BeReal⚠️, what is one thing our world desires most? Authentic human connection. We’re entering an era of user-generated content, less-curated feeds and more authenticity as consumers are...
Since joining TikTok, you’ve probably come across videos on your For You page that have millions of views or use the same audio in different ways. Maybe you’re ready to try your hand at a trend, or maybe you already have, but if you’re reading this, you must be ready...
It’s hard to believe it’s been almost two years since the COVID-19 pandemic changed marketers’ approach to social media essentially overnight. What was once a fun, somewhat-beneficial awareness tool transformed into one of the primary ways to stay connected and an...
I’m going to assume that, if you’re reading this blog, you are at least somewhat familiar with the social media platform TikTok. If for some reason you aren’t, please go create a profile, spend 30 minutes scrolling the For You page, and then try to tell me it’s not...
Remember when the biggest thing on social media was trying to decide who to put in your Myspace Top 8? Yeah, neither do I. Today’s social media landscape is so cluttered with dance trends, viral memes, life diaries and more, it can be nearly impossible to keep track...
