As we close the chapter on one of the most interesting decades in history, we’re looking ahead at what opportunities and trends 2020 and the new decade will bring. Here are a few social media-specific trends to keep an eye on in the New Year: Rising popularity of Stories A recent report by Hootsuite states that 64% of marketers either already have incorporated Instagram Stories into their strategies or plan to in 2020. With the rising growth of Facebook Stories, we’re wondering which platform will introduce this type of feature next. TikTok gaining more traction As of October 2019, TikTok surpassed [...]
This is the third post of a three-part series. What can I say? I love Twitter. If you’ve read Part 1 and Part 2 of this blog series, you know that I’ve found a way leverage Twitter for a number of professional purposes. From researching outlets and reporters to keeping up with the latest news, Twitter is an essential tool in a PR pro’s toolbox. Here are a few more ways to use Twitter for public relations (and one slightly less productive way). Twitter Lists My colleague Ashley Shuler wrote a whole blog post about the underused social media feature of [...]
Some big changes in the top social media apps are headed our way, though some may have already been in the palm of our hand. Check out what's new from Facebook, Instagram and Twitter.
One of the most underused social media features by our industry are Twitter lists. Many public relations professionals either don’t know the feature is available or don’t know how it works. Before discussing the best uses for Twitter lists, let’s first touch on etiquette and how to use them. When creating a new list, the platform will prompt you to name it, give it a description and set its privacy to be public or private. A public list can be viewed by other Twitter users and followed by them as well, whereas private lists are viewable by only you. Keep this [...]
When people think of public relations, they often think of the glamorous Samantha Jones-type in “Sex in the City” – but it’s usually much more mundane than that. Don’t get me wrong, we do chat with media on a daily basis, oversee some pretty cool events and travel a lot, but more often than not we are buried deep in research. What are we researching, you ask? Usually searching for the best contacts and audiences for the next client outreach campaign.While it can be daunting to think about, stepping outside of the box to research a target audience can bring in [...]