Three PR Uses for Twitter Lists

One of the most underused social media features by our industry are Twitter lists. Many public relations professionals either don’t know the feature is available or don’t know how it works. Before discussing the best uses for Twitter lists, let’s first touch on etiquette and how to use them. When creating a new list, the platform will prompt you to name it, give it a description and set its privacy to be public or private. A public list can be viewed by other Twitter users and followed by them as well, whereas private lists are viewable by only you. Keep this [...]

By |2019-11-01T08:23:49-05:00October 31st, 2019|Social Media|0 Comments

Four Creative Ways to Research Your Target Audience

When people think of public relations, they often think of the glamorous Samantha Jones-type in “Sex in the City” – but it’s usually much more mundane than that. Don’t get me wrong, we do chat with media on a daily basis, oversee some pretty cool events and travel a lot, but more often than not we are buried deep in research. What are we researching, you ask? Usually searching for the best contacts and audiences for the next client outreach campaign.While it can be daunting to think about, stepping outside of the box to research a target audience can bring in [...]

By |2019-10-31T13:19:50-05:00October 17th, 2019|Social Media|0 Comments

Our ‘PR’edictions for the Future

This month, Dittoe PR celebrates 20 years in business! All month long, we’re celebrating our anniversary by sharing content dedicated to the big 2-0. For our final blog post of this series, we’re looking ahead at the coming years and making predictions on how things will evolve.As we mentioned in last week’s blog post, the PR industry has changed so much in the past 20 years. Can you believe we used to fax our pitches to reporters? Our Gen Z employees definitely can’t. Twenty years ago I was in second grade, getting in trouble for talking too much, and today I’m [...]

By |2019-10-31T13:14:54-05:00September 26th, 2019|Public Relations|0 Comments

Massage Heights Case Study

For just over a year, we’ve worked with the Massage Heights franchise in Indianapolis to promote their services, manage social media and provide event planning support. Additionally, we’ve positioned owner and operator Cristina Goebel as an expert in her field by securing byline placements and TV segments to share the benefits of massage therapy, how to lead a successful team and more. Below outlines a case study for our work with Massage Heights Indianapolis: THE CHALLENGE: When Cristina and Matt Goebel opened their first Massage Heights retreat at Ironworks Hotel Indy in fall 2017, the location was experiencing good foot traffic, thanks [...]

By |2019-10-31T13:04:44-05:00August 29th, 2019|Social Media|0 Comments

How to Use Twitter to Achieve Overall PR Goals, Part 1

This is Part 1 in a three-part series.Twitter is a mixed bag. Some days it’s a political minefield, other days you spend half an hour trying to figure out why “30-50 feral hogs” is trending. Googling “Why Twitter is” will result in autofill options of “Why Twitter is good,” “Why Twitter is bad,” and “Why Twitter is important.” Everyone you ask will have an opinion along this spectrum, and I’m no exception. I’ve been on Twitter since 2008, and after a decade+ of its platform updates and my own life changes, I’m still a loyal contributor to the social media site, [...]

By |2019-10-31T13:03:01-05:00August 15th, 2019|Social Media|0 Comments
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