Did you know more than half of Instagram’s 1 billion+ monthly active users are using Instagram Stories daily? For brands, it’s no longer just a matter of if you’re using Stories, it’s how. The combination of quality, consistency and style is the key to your Stories being successful. There are hundreds – even thousands – of brands on the platform competing for the attention and dollars of your target audience. So, how do you cut through the noise from the competition and engage with your followers in a meaningful way? According to Sprout Social, brands should "think of Stories as a [...]
Make the best choices for your brand on social media during the COVID-19 pandemic.
If you’ve looked at Instagram’s Discover page any time in the past 12 months, you’ve probably seen at least one influencer promoting a product or brand to their followers. If you’re like me, you might’ve even made a few purchases based on the recommendations of these trusted sources. But Instagram isn’t the only platform where you’ll find influencers promoting products. Check out YouTube, Facebook, Twitter – even Tik Tok – for influencers of all kinds promoting things like beauty products, car parts, restaurants, vacation destinations and everything in between. There are tons of benefits from leveraging influencer partnerships to further promote [...]
As we close the chapter on one of the most interesting decades in history, we’re looking ahead at what opportunities and trends 2020 and the new decade will bring. Here are a few social media-specific trends to keep an eye on in the New Year: Rising popularity of Stories A recent report by Hootsuite states that 64% of marketers either already have incorporated Instagram Stories into their strategies or plan to in 2020. With the rising growth of Facebook Stories, we’re wondering which platform will introduce this type of feature next. TikTok gaining more traction As of October 2019, TikTok surpassed [...]
This is the third post of a three-part series. What can I say? I love Twitter. If you’ve read Part 1 and Part 2 of this blog series, you know that I’ve found a way leverage Twitter for a number of professional purposes. From researching outlets and reporters to keeping up with the latest news, Twitter is an essential tool in a PR pro’s toolbox. Here are a few more ways to use Twitter for public relations (and one slightly less productive way). Twitter Lists My colleague Ashley Shuler wrote a whole blog post about the underused social media feature of [...]