How to Build a Social Media Advertising Calendar

So, you’re ready to advertise on social media – congratulations! Now that you have a strong social strategy and content flowing regularly on your page, it’s time to increase the reach of your posts by putting ad dollars behind them.Typically, at Dittoe PR, we build “ad cals” on a monthly basis for our clients, but you have the option to create a weekly, monthly, quarterly or even an annual advertising calendar.From outlining your advertising goals to selecting content and setting a budget, below is a step-by-step guide to help you build a social media advertising calendar and further promote your business [...]

By |2019-07-22T17:07:44-04:00July 11th, 2019|Media Relations|0 Comments

Social Media Advertising: The Basics

So, you want to advertise on social media? Smart choice. Not only is advertising on social media more accessible for small businesses, it’s also more effective. According to the Global Web Index, “the average internet user now spends about 15 minutes longer each day on social platforms than they do watching TV.” With 50 percent of people using Facebook daily, and more than 2.2 billion monthly active users on the platform, this platform is a great place to start. Facebook, and by extension Instagram, is the most popular platform for social media advertising. But depending on the type of ad you’re [...]

By |2019-02-19T18:15:52-05:00February 7th, 2019|Social Media|0 Comments