by Zoe Spilker | Nov 3, 2021 | Media Relations
In an industry so intertwined with the ever-changing news cycle, it’s imperative that PR professionals adapt accordingly. Since 2016, America has witnessed two volatile elections and a myriad of events that have evoked calls for social change. The legacy of 2020 was...
by Sydney Plichta | Sep 11, 2020 | Media Strategy
Over the last few months, the idea of getting your message across the stormy sea of COVID-19 news updates has been daunting, but we have some guidance to address your frustrations: Ride the wave. OK, enough with the metaphor. The best way to make the news when there’s...