PR Lessons We Can Learn From The Movies

PR Lessons We Can Learn From The Movies

There are few things I love more than watching a good movie – a movie that really makes you think or has you dissecting all the details afterwards. I often find myself coming out of a movie thinking, “If the main character would have just done THIS, everything could...
How to Plan (+ Measure) a Successful Event

How to Plan (+ Measure) a Successful Event

Whether you’re planning a grand opening event, an intimate press dinner or an exclusive VIP party, the preparations and reporting are fairly consistent. Depending on the scale and purpose of your event, however, showcasing the results may vary depending on goals and...