How Graphic Design Fits into the PR Puzzle

Graphic design and public relations are often considered two mutually exclusive professions. So, when I tell folks that I handle graphic design at our agency, they look a bit puzzled. In fact, graphic design tends to be considered more of a marketing responsibility, and this is just one example of why there are a lot of blurred lines when it comes to public relations and marketing. However, while marketers utilize graphic design to help sell a product, PR professionals incorporate graphic design to help tell a story. Our world is rapidly evolving due to the advancement of technology, and as a result, [...]

By |2019-07-22T15:52:52-04:00March 14th, 2019|Design|0 Comments

Shifting Skillset for PR Pros: Social Media

The public relations industry has long been built on two core skills: writing flawless content and garnering influential media coverage on behalf of a client. If you embodied both skills, and could execute them well, you were bound to be a successful PR pro.   But, what about today? With the evolving skillset of PR professionals, it’s more important than ever to be armed with multiple proficiencies to develop and manage successful campaigns. In addition to the core competencies of a traditional PR professional, the following social media skills are key for any PR professional looking to grow within the industry. [...]

By |2018-10-31T09:22:45-04:00October 25th, 2018|Public Relations, Social Media|0 Comments