Ted Lasso has stolen the hearts of soccer fanatics and people who just love a good story alike. Today marks the release of the 3rd season of the show that follows a successful American football coach (played by Jason Sudeikis) who is hired to be the manager of a...
While a placement in the New York Times is a tremendous accomplishment for many PR professionals (including myself) and the kind of coverage companies dream of, we cannot underestimate the power local media can have on an organization’s communications strategy. As a...
When it comes to having a strong social media presence, proper branding is everything. That’s why it’s crucial to create and continually reference a brand kit that clearly outlines the image you have curated for your brand. Where do you start? What all should be...
There are few things I love more than watching a good movie – a movie that really makes you think or has you dissecting all the details afterwards. I often find myself coming out of a movie thinking, “If the main character would have just done THIS, everything could...
Stepping into a leadership role is both challenging and exciting. If you’re a PR professional who just got promoted, congratulations! Or if you’re someone who wants to be a key leader one day, congrats on your ambition! Many PR pros, especially at the entry...
