by Sarah Cox-Dedrick | Mar 24, 2021 | Public Relations
Well, friends, we’re a year out from the onset of the pandemic. Since then, we’ve all encountered quite a bumpy road – be it COVID-19 illnesses or the slew of racial injustices – and companies around the world have had to alter their external presence one way or...
by Skylar Whitney | Mar 8, 2021 | Strategy
Influencer strategies are becoming increasingly common for everyone from big-box brands to small businesses. The trick is finding influencers that will successfully reach your target audience. The general assumption is that working with an influencer with a large...
by Greta Snell | Feb 23, 2021 | Client Relationships
Public Relations has transformed into an integrated service offering. In addition to media relations, PR also includes social media, thought leadership, content development, influencer engagement and much more. Beyond that, it’s important to also know that you can’t...
by Kaitlyn Elpers | Feb 3, 2021 | Events
Everyone knows what a press conference is, but determining when and why to organize one (or how) can be a little less clear. From a PR perspective, press conferences can be beneficial in acquiring an influx of media coverage all at once, allowing all attending media...
by Gabby Crays | Jan 20, 2021 | Social Media
When we look back at the year we just had, one thing is certain: We spent a lot of time on social media. As we scrolled through the endless black hole of Instagram, Facebook, Twitter, Tik Tok (the most addicting, yikes), you name it, we consumed hours of news...
