Facebook: When to Advertise vs. When to Boost

With more than 1.94 billion active monthly users worldwide, Facebook is the top social media network available with the ability to target specific audiences. Not only does the platform allow businesses to interact directly with followers via messaging features, but Facebook also provides a way to scale that messaging to reach additional audiences.   Facebook advertisements and boosted posts are two ways businesses can further accomplish their social media goals. We will explore the differences between the two and examine how each option can work to increase reach and engagements on Facebook.   Facebook Advertisements. Running an advertisement on Facebook allows [...]