It’s been a phenomenal year already for the Dittoe PR team, and we’re not even halfway through!
On Wednesday, June 1, Dittoe PR was presented with an Award of Honor for their media relations campaign that was executed this past year for Newfields’ THE LUME Indianapolis. This prestigious honor was presented by the PRSA Hoosier Chapter during their 2022 Pinnacle Awards Night at the Indiana Historical Society where several other PR, communications and marketing pros from across Indiana were also celebrated.
THE LUME Indianapolis campaign included media relations, influencer relations, stakeholder relations, social media advertising and partnership activations with relevant city organizations to bring excitement for the grand opening of the Van Gogh digital experience at Newfields’ one-of-a-kind and permanent THE LUME Indianapolis. Coverage was secured in hyperlocal, statewide, regional, national and trade outlets. Samples of notable coverage included outlets like Time Out, Cincinnati CityBeat and IndyStar.
Results from the campaign included:
- More than 80 influencer timeline posts and 600 Instagram Stories, reaching 3.6 million impressions
- Nearly 150 media hits, equating to over 1.1 billion media impressions
Newfields’ grand opening of its new experience, THE LUME Indianapolis featuring Monet & Friends Alive, is set for July 3.