Five Tips for Acing Your Internship

Internships are a great opportunity to learn about your strengths and weaknesses in the profession you intend to pursue as a career. For me personally, this has been very apparent, as I started this internship at Dittoe PR with no prior agency experience. To say I was...

Four Creative Ways to Research Your Target Audience

When people think of public relations, they often think of the glamorous Samantha Jones-type in “Sex in the City” – but it’s usually much more mundane than that. Don’t get me wrong, we do chat with media on a daily basis, oversee some pretty cool events and travel a...

Tips For Tackling Social Issues Using a Brand Purpose

According to a recent study, 69% of U.S. adults use at least one social media site. That’s a hefty portion of the population, making social media a powerful tool for marketing, sales, and advertising. It also makes it a powerful tool to advocate for social causes or...