Sam Sandala
Director of Accounts
Sam joined Dittoe PR with a deep background in communications. While serving as director of public relations for an Indianapolis marketing and communications firm, she led crisis communications, stakeholder outreach and engagement, media and influencer relations, strategy and planning, and content writing for clients in a variety of fields.
From healthcare and behavioral health to infrastructure and development to food and beverage, Sam plans strong strategies and executes them with award-winning precision. She has led four campaigns recognized with Pinnacle Awards by PRSA Hoosier Chapter and was herself awarded the Chapter’s 2024 Young Professional Award. Her recent volunteer roles include director of membership for PRSA Hoosier Chapter and serving on Indiana Sports Corp.’s Communications and Media Local Organizing Committee for the 2024 U.S. Olympic Team Trials in Indianapolis.
Sam was an NCAA Division I swimmer at IUPUI, where she graduated with a Bachelor of Arts in journalism with a concentration in public relations. When she’s not working with clients, you can find her working out or reading for one of her two book clubs with a cup of tea.
Industry Articles
How PR Success Compares to Winning the Indy 500
Practice, preparation, patience, teamwork and a little bit of luck are essential to reaching victory lane at the Indy 500 and in PR.
A Q&A with Dittoe PR Founding Principal Liza Dittoe
Dittoe PR Founding Principal Liza Dittoe was born for PR. We asked her questions about her career path, her advice to people seeking a career in PR and why women thrive in this business.
PR Lessons We Can Learn from Apple TV+’s “Ted Lasso”
“Ted Lasso” is a silly show about an American football coach trying to coach English Premier League soccer, and there are some pretty great public relations lessons PR pros and businesses alike can take from it. Account Coordinator Kyle Jeanor breaks them down.
